Come and change the world of AI with the Kumo team! The creation of the data warehouse emerged to solve the analytics problem of large amounts of data. Now, we’ve moved from megabytes to gigabytes to terabytes of data storage with no end in sight and companies invest millions of dollars to store and organize that data and only leverage a fraction of it for machine learning. With Kumo, we are building the first data platform to seamlessly allow machine learning over data warehouses for faster, simpler, and smarter predictions to combat data waste and maximize data value. Query the future with Kumo.
As the Head of Demand Generation at Kumo AI, you will be responsible for creating and executing high-performance, results-driven campaigns that generate measurable pipeline and revenue. You’ll lead efforts to develop high-quality, actionable prospect lists and design targeted initiatives across specific regions, accounts, personas, and use cases. In this onsite role at our Mountain View headquarters, you will collaborate closely with senior leadership—including the CEO, co-founders, and GTM teams—to refine and accelerate revenue strategies. Additionally, you’ll leverage customer marketing expertise to cultivate reference customers, fueling both expansion and new logo acquisition. Balancing strategy and tactical execution, you will drive measurable impact and scalable growth for Kumo.
Key Responsibilities:
- High-Quality List Building: Build and maintain highly actionable prospect lists that align with Kumo’s Ideal Customer Profile (ICP), supporting targeted marketing and sales initiatives.
- Campaign Development & Execution: Design and execute exceptional campaigns tailored to specific regions, accounts, personas, and use cases. Leverage all available marketing channels—direct, digital, and channel partners—to drive demand and build pipeline.
- Collaborate with Senior Leadership: Work closely with the CEO, co-founders, and senior GTM leaders, including Sales and Customer Success, to refine and accelerate revenue strategies. Provide insights and recommendations to align demand generation initiatives with company-wide priorities and objectives.
- Customer Marketing: Develop and implement strategies to cultivate reference customers, supporting both account expansion and new logo acquisition. Build programs that enhance customer advocacy and showcase Kumo’s impact in real-world applications.
- Marketing Operations & Optimization: Oversee marketing operations to ensure seamless campaign execution and data-driven decision-making. Monitor and analyze campaign performance, delivering actionable insights to optimize conversion rates, pipeline growth, and ROI.
- Results-Driven Execution: Maintain a relentless focus on driving pipeline and revenue growth, balancing strategic planning with hands-on execution. Build scalable processes that enable consistent delivery of high-impact campaigns aligned with Kumo’s business goals.
Basic Qualifications (Must Haves):
- 5+ years of experience in demand generation or growth marketing, preferably in SaaS, AI, or data analytics industries.
- Proven ability to design and execute campaigns that generate measurable pipeline and revenue.
- Expertise in high-quality list building and targeting.
- Strong collaboration skills, with experience working closely with senior leadership and GTM teams.
- Fluent in customer marketing strategies to cultivate reference customers and drive advocacy.
- Proficiency with marketing automation tools (e.g., Marketo, HubSpot) and CRM platforms (e.g., Salesforce).
- Highly analytical and results-oriented, with a strong focus on ROI and metrics-driven decision-making.
Benefits:
- Stock
- Competitive Salaries
- Medical Insurance
- Dental Insurance
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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Last updated on Jan 22, 2025