Email Marketing Specialist

About Hollywood Park

Hollywood Park, a near 300-acre sports and entertainment destination, is being developed by Los Angeles Rams Owner/Chairman E. Stanley Kroenke with the 70,000-seat SoFi Stadium as its centerpiece. Hollywood Park is the largest urban mixed-use mega development under construction in the Western United States. When complete, Hollywood Park will have up to 2,500 residences, a hotel, a retail district reaching up to 890,000 square feet, up to 5 million square feet of office space, and more than 25-acres of public parks and open space.

Home to the Los Angeles Chargers and Super Bowl LVI Champion Los Angeles Rams, SoFi Stadium is the host of world-renowned sporting events, including Super Bowl LVI in 2022, College Football Playoff National Championship game 2023, WrestleMania 2023, World Cup 2026, and the Opening and Closing Ceremonies of the Olympics in 2028. Adjacent to the stadium and under the same roof canopy is a 2.5-acre open-air plaza, American Airlines Plaza, and the 6,000-seat YouTube Theater. YouTube Theater is an intimate venue, making it the perfect place for concerts, comedy, awards shows, esports competitions, community gatherings, conferences and more. 

Culture

Hollywood Park is being brought to life by a deeply experienced team of creative forward-thinkers. The project is a celebration of all that Los Angeles has to offer. We are inspired by our diverse Inglewood community as a place for the community to be, to see and to connect. 

Hollywood Park is committed to building and maintaining a workplace that celebrates the diversity of our team members, allowing them to bring their authentic selves to work every day.

At the heart of Hollywood Park, lies our dedication to our purpose, promise, and commitments. Our PURPOSE is creating extraordinary experiences, one moment at a time. Our PROMISE is to be an iconic destination that celebrates our diverse and vibrant community. We promise to exceed expectations while cultivating a fun and safe experience where lasting memories are made. Our COMMITMENTS are outlined by S.T.A.R.S. 

Our S.T.A.R.S. commitments are enabled by five foundational principles:

• Start with Care –  create a lasting impact through genuine care 
• Thrive as a Team – create an environment of collaboration and encouragement
• Anticipate Unspoken Needs – be proactive in delivering extraordinary service and support  others
• Resolve with Respect –  treat others with empathy, patience, and kindness
• Safety Always – maintain a safe and secure environment

• Lead email strategy with Digital Marketing Director, building email campaigns, automations, dynamic content and journeys to drive awareness, engagement and revenue for Hollywood Park, SoFi Stadium and YouTube Theater.
• Maintain and recommend relevant, segmented audience lists, ticket attendee audiences and email preference center updates.
• Assist digital team with A/B tests for optimal email performance, leveraging data driven decision making to maximize open rates, click through rates and revenue.
• Work with various departments including sales, operations, guest experience, and premium/suites to build campaigns from start to finish, incorporating enticing copy, imagery and on-brand design.
• Manage and update internal email marketing calendar across all departments.
• Organize email performance data and create monthly reports to disseminate internally. Work cross-functionally with data and business teams to develop and exceed KPI goals.
• Maintain clean audience lists by regularly scrubbing data.

• 3+ years of experience in email marketing
• Foundational understanding and knowledge of HTML and CSS
• Understanding of cross-channel communication
• Excellent time management and scheduling skills
• Ability to write advanced email copy
• Excellent communication skills (written & verbal)
• Fluent in Spanish is a plus 

Compensation Range: $67,000 - $75,000

In compliance with the California Pay Transparency Act, compensation information provided is a good faith estimate for this position only. Hollywood Park considers a candidate’s education, certification, prior experience, as well as internal and external data when determining the salary level for potential new employees. Only in exceptional circumstances, if an external candidate has the experience, credentials, or expertise far exceeding what is expected for the position, would Hollywood Park consider paying a salary or rate near the higher end of the range.