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Digital Marketing Manager

agiloft · 30+ days ago
United States
$112k+
Estimation
Full-time
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As the most trusted global leader in data-first contract lifecycle management (CLM) software, Agiloft helps organizations manage the end-to-end process of proposing, negotiating, signing, and leveraging contracts using our flexible Data-first Agreement Platform (DAP). With contract data as the foundation, customers quickly and collaboratively reach agreement and leverage contract visibility to thrive with competitive advantage. Employing powerful, pragmatic artificial intelligence as a legal force multiplier, and robust integration capabilities as a data liberator, organizations around the world trust Agiloft’s certified implementers to deliver connected, intelligent, and autonomous solutions across the entire contract lifecycle.

Top analysts like Gartner, Forrester, and IDC agree, all showing Agiloft as a leader in the CLM space. Our no code platform is easily managed and administered by business users, which is why Agiloft is the contract you keep: nearly a full 100% of new customers are satisfied with their initial implementations, and some 97% of customers renew every year. Ours is a growing, vibrant, successful company that is at the forefront of a market that is becoming a must-have for all organizations.

We believe that the way to build the strongest, most vibrant place to work is to bring in individuals from all walks of life, and to support them in bringing their authentic selves to their day, every day. Our working philosophy is that “EX = CX”: when employee experience is excellent, so is customer experience. We support multiple Employee Resource Groups (ERGs), and offer a working environment that supports healthy work/life balance, including floating holidays and a quarterly, no-questions-asked wellness day.

Position Overview

The Digital Marketing Manager, Website reports to the Senior Manager, Website & Digital Strategy. You will play a pivotal role in managing our online presence, optimizing the website experience, and generating leads. You will focus primarily on managing our company website, ensuring it is optimized for search engines, user-friendly, and effectively communicates our value proposition to interested visitors.

Job Responsibilities

  • Website Management:
  • Manage the ongoing maintenance and development of our company website, ensuring it aligns with our brand identity and marketing objectives.
  • Ensure website content is aligned with messaging and branding strategies.
  • Coordinate with other teams to update and maintain content on the site as needed.
  • Collaborate with design and content teams to create engaging and visually appealing website experiences.
  • Monitor website performance metrics and make data-driven recommendations for improvements.
  • Website User Journey Personalization and Optimization:
  • Analyze user behavior and data to identify pain points and opportunities for improvement.
  • Manage personalization strategy to deliver engaging experiences to target audiences based on their needs and pain points, to improve conversion rates.
  • Manage A/B testing & optimization roadmap to iterate website improvements.
  • SEO:
  • Manage content updates aligned with strategy and guidance from partner agencies.
  • Ensure website content, meta tags, and headers are kept updated and optimized.
  • Implement technical SEO improvements as needed or directed.
  • Monitor and analyze website performance metrics to track SEO progress and identify optimization opportunities.
  • Other duties as assigned

Required Qualifications

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 5+ years of experience in digital marketing, with specific demonstrable experience in website management.
  • Proven experience in SEO, content marketing, and social media management.
  • Proficiency in using content management systems (CMS), particularly WordPress.
  • Strong understanding of HTML, CSS, and basic web development concepts.
  • Excellent writing and communication skills.
  • Analytical mindset and ability to make data-driven decisions.
  • Experience working in a B2B environment is a plus.

Technical Skills

  • WordPress or another modern CMS platform
  • Google Analytics or other analytics tools
  • Mainstream SEO tools (e.g., SEMrush, Ahrefs)
  • Hubspot or other Marketing Automation Platforms
  • If you are a passionate digital marketer with a strong focus on website management, we invite you to join our team and help us drive growth through our online presence.
Ensuring a diverse and inclusive workplace is our priority. We are committed to an environment of acceptance where you are free to bring your full self to work. All employment decisions at Agiloft are based on business needs, job requirements, and individual qualifications without regard to race, color, religion or belief, national or social ethnic origin, sex, age, sexual orientation, gender identity and/or expression, parental status, marital status, Veteran status, or any other status protected by the laws or regulations in the locations where we operate. If you have a need that requires accommodation during the recruiting process, please let us know by contacting Director, Talent Acquisition, Brad Toothman at brad.toothman@agiloft.com.
 
Applicants from underrepresented groups such as minorities, veterans, or individuals with disabilities encouraged to apply.

Applications will be reviewed as submitted. There will be no application deadline for this opportunity.

Last updated on Sep 30, 2024

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