Account Manager

Department:  Ogilvy One

Location: London

Contact type:  12-Months

Full Time/Part time:  Full Time

Reporting into:  Account Director

 

About Ogilvy One:  

At Ogilvy One, we create valuable relationships by design. We drive brand, business and customer value by designing personal, data-driven relationships at the intersection of creativity and technology. Most customers say that brand don’t “get them”, so we help Brands build a new kind of relationship with their customers – led by creativity, powered by data and super-charged by AI. All for an audience of One.

Ogilvy One is part of the wider Ogilvy network. Our vision is to inspire brands and people to impact the world. This is why our teams work fluidly across 5 capabilities: Advertising, Consulting, Ogilvy One, PR & Influencer, and Health. This allows us to not only operate but innovate at the intersection of capabilities and talent. We believe impact and magic lies at this intersection. Ogilvy scales this by seamlessly connecting and accessing the deep cultural expertise of 132 offices in 83 countries.  

The result is multifaceted ideas for our clients that drive impact and are born from the intersection of platform x culture x technology. We call this Borderless Creativity.  

Ogilvy was ranked the number one UK agency at D&AD and was the only UK agency to win a Glass Lions at Cannes. Ogilvy was also nominated network of the year in Cannes Lions, Campaign, Effie Awards EMEA, London International Awards, The One Show and WARC Rankings.  

In 2022, Ogilvy was the most creatively awarded agency globally – including the most awarded agency at the Clio Awards, DMA Awards, Influencer Marketing Awards, London International Awards and The One Show.  

 

The Client:

Formula 1 (F1) are the pinnacle of motorsport, delivering 24 races across 5 continents each year. They have over half a billion passionate fans watching and attending races, as teams and drivers push the boundaries of human performance and technological innovation. 

Ogilvy One was appointed as F1’s fan engagement agency in 2018 – to support on F1’s journey of business and digital transformation to modernise the fan offering and unlock the true value of the sport. Since then, we’ve served fans with content and experiences that draw them deeper into the sport and, importantly for our client, increased the value of the fan base and grow their first-party data. 

What started as a humble acquisition and CRM programme has grown into delivery of a multichannel engagement programme, brand marketing and fan experience, supported by a very strong, multi-disciplined Ogilvy team.

We’re very proud of the relationship and what we’ve achieved with our client. It has delivered significant business value and has been highly recognised by the industry, picking up awards at the IPA, Effies, Marketing Society and DMAs.

 

The Role: 

We’re looking for an Account Manager to join our team managing a range of projects from CRM to digital. A big focus of this role will involve supporting an Account Director and Business Director in delivering on and evolving the promises of our exciting fan engagement programme which was launched for the 2023 season.

It is a faced-paced account. F1 is a live product, with constantly evolving stories. And our audience are fans, not customers – so they have a deeply emotional relationship with the sport. To really serve the fan, we had to build an engagement programme (and team) that could react to the story of the moment. So, we’re looking for an individual that can thrive in this environment – comfortable with an element of unpredictability, navigating and managing change, making smart decisions on the run and guiding the team and client to the best possible outcome.   

You will play a pivotal role in coordinating the multi-disciplinary Ogilvy team to deliver effective and efficient creative solutions for F1, so it’s vital that you come with a positive, curious mindset. You will help guide and deliver business critical projects, so we’re looking for someone that has high expectations of themself and the team. We need someone that can earn the trust of the client and internal team quickly, so you become the ‘go-to’ for all things on projects, knowing exactly what is always going on. Additionally, our Account Managers must be adept in asking the right questions to identify the best course of action and thinking laterally.  

This role will be supported by a strong and established account/project management team. We work closely with each other and craft specialists (strategy, data and tech) to deliver work we’re proud of.  

Finally, you don’t need to be a motorsport fan! Just have a willingness to learn about our client’s business, their audience and their product.

 

Key Responsibilities: 

• Management of the F1 Weekly Newsletter – working with strategist, creative, design, and tech developers to delivery multiple weekly newsletters to engage different fan segments.
• Supporting ‘F1 Unlocked’ – F1’s free fan membership programme- working on campaigns to drive membership acquisition and engagement, including but not limited to competitions, digital giveaways, content promotion across email, Web/App, organic social and paid social.
• Support F1 partner/sponsor campaigns - Working on various campaigns each month based on partner/sponsor requirements. Campaigns include but are not limited to monthly competitions, web/app, email, organic social and paid social.
• Support growth and in-life engagement of ‘F1 Fantasy’ working on campaigns to drive acquisition, including but not limited to, email, web/app support, paid social content.
• Management of campaigns aligning with key dates in the race calendar including season launch, mid-season and end of season.
• Management of Martech projects - Working with technology consultants on how to improve fans experiences using Salesforce. Platforms include but are not limited to web, app and email.
• Working closely with technology consultants across multiple campaigns at once.
• Update client status reports, send contact reports and support day-to-day management of the F1 account – working closely with Account Executives, Account Managers, Account Directors and a Business Director.
• Across all items above – track performance and work with wider team to identify opportunities to increase effectiveness via A/B testing.

 

A bit about you: 

• Experience working with a multi-disciplinary agency team; being a ‘go-to’ for client and internal team
• Experience in CRM and digital marketing – confident in guiding the team and clients through creative development and briefing/reviewing email builds and tests
• Organised and proactive – knows exactly what’s happening on projects today, next week and next month to gather people and information as required to guarantee progress 
• Be an omni-channel thinker. Experienced overseeing digital comms, content and experiences  
• Experience with sports and entertainment brands is valued, but not mandatory
• Have high standards and hold the team (and yourself) accountable 
• Obsesses over the detail and always be ahead of the client to anticipate and manage change 
• Be personable and strong communicator to influence client and team decisions  
• Have the ability and appetite to help grow the account - supporting the business leads and create growth opportunities through strategic recommendations 
• Love what you do and be a good, fun person to work with 

 

How we help you Thrive:     

•  25 days annual leave + 1 Volunteer Day  
• Bupa Healthcare 
• Enhanced Maternity, Adoption and Shared Parental Leave 
• We have a Flexible Working Model with core working hours: 10am – 4pm 
• A 1.5:1 Matching Pension Structure 
• Wellbeing and Health: Up to £25.00 per month towards physical or online exercise class membership, Unmind membership, LifeWorks tool and annual eye tests and development budgets and Wellbeing incentives and activities throughout the year  
• Season Ticket Loan and Cycle to Work Scheme 
• Life Assurance