Redaptive is a leading Energy-as-a-Service provider that funds and installs energy-saving and energy-generating equipment. Redaptive's programs help many of the world's most sophisticated organizations reduce energy waste, optimize cost, lower carbon emissions, and meet their sustainability goals across their entire real estate portfolios. With Redaptive, customers can overcome capital and resource barriers to achieve energy-saving benefits quickly, all with continuous data powered by Redaptive's proprietary metering technology. Redaptive was founded in 2015 and is headquartered in Denver, Colorado. For more information, visit: www.Redaptive.com
Our company culture is exciting, collaborative, and fast-paced. We are passionate about changing the world and helping our customers become more environmentally sustainable and profitable. We are looking for team members who are driven and passionate and want to take on a diverse set of challenges to help grow a great company. Redaptive, Inc. is an equal employment opportunity employer, and all qualified applicants will receive consideration for employment. For more information, visit www.redaptive.com.
Position Summary:
The Product Marketing Lead will play a pivotal role in defining and amplifying the strategic vision of our diverse product portfolio. You will act as the voice of the market, ensuring that our multi-value stream offerings resonate deeply with our customers and address the most pressing challenges facing businesses today. This role requires an individual with a rare blend of analytical insight, creative vision, and leadership ability to develop sophisticated value propositions and product strategies that align with real-world needs.
In this role, you will shape the evolution of our solutions, translating market insights into actionable product roadmaps that drive innovation and growth. Your expertise will span across energy efficiency, renewable energy, financial solutions, and cutting-edge data and technology offerings. This is more than a product marketing role—it’s an opportunity to transform industries, push the boundaries of what's possible, and create value for a more sustainable future.
Responsibilities and Duties
- Champion Market Research & Customer Insights:
- Lead with a deep market understanding by spearheading robust research initiatives that uncover customer needs, industry trends, and emerging opportunities. Be the unwavering advocate for the customer, ensuring their voice shapes every product decision, positioning us as a market leader that addresses current and future demands.
- Craft Irresistible Value Propositions:
- Develop clear, compelling, and differentiated value propositions for our multi-stream product portfolio, including energy, finance, and data/technology solutions. Align these propositions with our growth objectives by driving top-line revenue, improving conversion rates, and fueling account expansion across critical market segments.
- Define and Drive the Product Roadmap:
- Translate visionary market insights into actionable product strategies. Work closely with cross-functional teams to develop Market Requirements Documents (MRDs) that guide innovation, ensuring our offerings evolve to meet customer needs and exceed market expectations.
- Architect Go-to-Market (GTM) Strategies:
- Design bold, results-driven GTM strategies that ignite demand and elevate our product lines in the market. Collaborate with sales, product, and marketing teams to ensure flawless execution and compelling positioning that resonates with target customers and drives significant market traction.
- Strategic Business Planning & Alliances:
- Aligning product marketing strategy with broader business goals plays a pivotal role in the company’s business planning. Forge and nurture strategic alliances that enhance our market position and open new avenues for growth, ensuring that each partnership aligns with our long-term vision.
- Innovative Business Models & Packaging:
- Develop forward-thinking pricing and packaging strategies that reflect the unique value of our solutions and respond dynamically to market conditions. Partner with sales, finance, and product teams to ensure our pricing models are competitive and accelerate growth while maintaining profitability.
- Lead Market & Competitive Intelligence:
- Stay ahead by continuously monitoring the competitive landscape, industry shifts, and emerging market trends. Use these insights to shape product positioning, sharpen our competitive edge, and ensure we are always poised to capitalize on new opportunities.
- Inspire Leadership & Cross-Functional Collaboration:
- Lead and develop a high-performing product marketing team, fostering a culture of collaboration, creativity, and accountability. Work seamlessly across departments—product, engineering, sales, finance—to ensure strategic alignment and a shared vision of success.
- Elevate Customer and Market Engagement:
- Be a key ambassador for the company, actively engaging with customers, partners, and industry stakeholders. Leverage these interactions to gather invaluable insights, foster strong relationships, and position the company as a thought leader in the Energy-as-a-Service space.
Required Abilities and Skills
- A strategic thinker who excels at distilling market data into powerful product roadmaps and MRDs, leveraging your ability to see the big picture while diving deep into market trends and customer challenges.
- Exceptional communication skills, able to distill complex technical solutions into clear, compelling narratives that engage both technical and non-technical audiences.
- Proven ability to collaborate across teams, aligning multiple functions (sales, marketing, product, and engineering) to deliver cohesive, market-shifting results.
Education and Experience
- 10+ years of product marketing experience, with at least 5 years focused in the Energy sector, including energy efficiency, renewables, capital solutions, and data/technology.
- Demonstrated success in translating complex multi-value stream solutions into compelling product offerings tailored to diverse market segments.
- A seasoned leader with a track record of building and guiding high-performing teams. You inspire innovation, embrace collaboration, and drive transformative outcomes.
- Experience in high-growth, fast-paced environments where agility and forward-thinking are critical to success.
Travel
- Willingness to travel up to 25%.
The Perks!
- Equity plan participation
- Company-subsidized benefits: medical, dental, vision, life insurance
- Flexible Spending Accounts: healthcare and dependent care
- 6% 401(k) match with immediate vesting
- Flexible Time Off
- Expected annual salary: $132,643 - $159,790 (subject to adjustment for relevant experience, skills, geo location)
- Annual bonus 20%, subject to company and individual performance
The company is an equal opportunity employer, a drug-free workplace, and complies with ADA regulations as applicable. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities. The requirements listed in this document are the minimum levels of knowledge, skills, or abilities.
Physical Demands and Work Environment
The physical demands described here represent those that an employee must meet to perform the essential functions of this position successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.
While performing the duties of this position, the employee is regularly required to talk or hear. The employee must frequently use hands or fingers and handle or feel objects, tools, or controls. The employee is occasionally required to stand, walk, sit, and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus. The noise level in the work environment is usually low to moderate.
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Last updated on Oct 15, 2024