Marketing Operations Specialist - Night shift (5:30PM -2:30AM)

Job Description: 

Marketing Operations Specialist

Are you ready to make a significant impact on our newly formed Marketing Center of Excellence (COE)? We are seeking a Marketing Operations Specialist who thrives in a fast-paced environment and is passionate about ensuring flawless campaign execution and robust data management. In this pivotal role, you will partner with Field & Partner Marketing teams and collaborate with cross-functional groups including marketing, analytics to drive campaign success and uphold the highest standards of data integrity.

Key Responsibilities:

Campaign execution:

• Set up and manage campaign integrations across platforms including Splash, AEM, SFDC, Marketo (or similar) etc.
• Deliver end-to-end support for campaign execution, from initial setup through to successful completion.
• Manage marketing and sales list uploads, including dedicated meeting uploads for appointment setting and telemarketing.
• Manage the set up of webinar campaigns, whether live, semi-live, or on-demand, ensuring a seamless experience for all participants.

Asset and Integration Management:

• Set up new assets on the Rubrik site, including integrations for new landing pages and assets.
• Implement UTM tracking and child campaign integrations to optimize asset and landing page performance.

Tool Access and Management:

• Administer access and usage for key tools including Marketo, Splash, and Asana.
• Ensure that all team members have the necessary tool access and address any related issues promptly and effectively.

Troubleshooting & Reporting:

• Act as the go-to problem solver for issues related to campaign execution and performance, providing timely technical support.
• Develop and deliver comprehensive campaign reports, offering valuable insights and updates to stakeholders.
• Serve as the primary contact for marketing managers on all campaign-related topics, ensuring smooth communication and issue resolution.

Data Health Management:

• Extract and manage data from SFDC to support campaign initiatives while adhering to stringent data privacy protocols.
• Maintain the highest standards of data accuracy, consistency, and reliability across all marketing activities.
• Implement and uphold data quality standards to ensure the integrity of campaign data and performance metrics.
• Conduct regular audits of data processes to identify and address discrepancies, ensuring optimal data health and operational efficiency.

We are looking for someone who:

• Has 3-4 Years of experience in a marketing operations or relevant role
• Detail-oriented mindset with a focus on accuracy and quality in campaign execution and data analysis.
• Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment.
• Excellent with Excel / G-sheet
• Data driven and passionate about marketing tools and technology.
• Must have proficiency in marketing automation platforms such as Marketo, HubSpot, or similar tools.
• Must have experience with CRM tools such as Salesforce.
• Experience with running ad hoc reports in marketing automation platforms and CRM
• Good to have budgeting & MDF support experience.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Basic knowledge of HTML/CSS for troubleshooting and minor adjustments to digital assets.
• Cybersecurity awareness and understanding of industry standards and regulations (e.g., GDPR, CCPA) is a plus.

•

Last updated on Aug 26, 2024