Senior Account Manager

Our Company:

At impact.com we are passionate about our people, our technology, and are obsessed with customer success. Working together enables us to grow rapidly, win, and serve the largest brands in the world. We use cutting edge technology to solve real-world problems for our clients and continue to pull ahead of the pack as the leading SaaS platform for businesses to automate their partnerships and grow their revenue like never before. We have an entrepreneurial spirit and a culture where ambition and curiosity is rewarded. If you are looking to join a team where your opinion is valued, your contributions are noticed, and enjoy working with fun and talented people from all over the world, then this is the place for you!

impact.com, the world’s leading partnership management platform, is transforming the way businesses manage and optimize all types of partnerships—including traditional rewards affiliates, influencers, commerce content publishers, B2B, and more. The company’s powerful, purpose-built platform makes it easy for businesses to create, manage, and scale an ecosystem of partnerships with the brands and communities that customers trust to make purchases, get information, and entertain themselves at home, at work, or on the go. To learn more about how impact.com’s technology platform and partnerships marketplace is driving revenue growth for global enterprise brands such as Walmart, Uber, Shopify, Lenovo, L’Oreal, Fanatics and Levi’s, visit www.impact.com.

Your Role at impact.com:

Overview: SPOT is an impact.com contextual advertising service which places retail product listings on relevant commerce content articles (for instance Buzzfeed Shopping or CNN Underscored). SPOT helps brands reach high intent shopping audiences contextually at scale, via inserting retailer and brand products ads into shopping and product review articles. We need an experienced Account Manager to help manage and coordinate our brands in the USA and UK. The role is supported by a Senior campaign manager and account coordinators. 

 

The ad network features sponsored product listings for various high profile advertisers on leading globally recognized content publishers like CNN, NY Post and Buzzfeed. 

 

Key Objective: The Senior Account Manager will act as the primary point of contact for our clients, providing strategic guidance and ensuring campaigns meet and exceed client expectations. 

What You'll Do:

Advertiser strategy and execution

1. Liaising with advertisers to create an internal sales brief which outlines the goals and general content requirements of the campaign.
2. Plan campaigns based on content of sales brief, taking into account advertiser’s campaign objectives, copy/style preferences and any other guidelines or requirements. 
3. Coordinate with the team to design and source campaign assets - images, copy, tracking links etc.
1. Team management and development

1. Manage and train a team of campaign managers who will gradually take ownership of the campaign design and optimization for specific brands. 

1. Managing daily performance for all campaigns 
1. This involves monitoring and optimizing key metrics from the ad server and impact.com such as:
1. Daily spend
2. CTR/ad performance
3. Daily sales/ROAS (taken from data in impact.com)
4. SKU level data to identify which products are performing (taken from impact.com)
5. Balance remaining
6. Identify which campaigns require creative refresh based on low or declining performance
2. Monitoring Advertiser campaigns across publishers
1. Monitoring publisher revenue across different brands and campaigns
2. Monitoring impressions, CTR and revenue 
3. Flagging any unusual drops in impressions or revenue which may indicate poor brand fit, technical problems, or targeting/frequency capping issues.

What You Have:

 

• Proven hands on experience with paid media platforms is essential - meta, programmatic, search
• Performance marketing knowledge and experience  - technology, commercial models, metrics
• Demonstrated knowledge of tracking technology, attribution, conversion performance etc. 
• Able to manage a team of 5 or more people across
• 5+ years of management media and campaign experience 
• Deep understanding of marketing, retail brands 
• Problem solving approaches and ability to dig into platforms, technology and analytics to develop solutions and advertiser optimizations and communication are paramount. 

Nice to have:

 Affiliate & Partnerships Industry Fundamentals Certification by PXA

Benefits:

• Hybrid, Casual work environment
• Responsible PTO policy
• Take the time off that you need. We are truly committed to a positive work-life balance, recognising that it is important to be happy and fulfilled in both
• Training & Development
• Learning the advanced partnership automation products
• Medical Aid and Provident Fund 
• Group schemes with Discovery & Bonitas for medical aid
• Group scheme with Momentum for provident fund
• Restricted Stock Units
• 3-year vesting schedule pending Board approval
• Internet Allowance

Fitness club fee reimbursementsTechnology stipend 

 

impact.com is proud to be an equal opportunity workplace. All employees and applicants for employment shall be given fair treatment and equal employment opportunity regardless of their race, ethnicity or ancestry, color or caste, religion or belief, age, sex (including gender identity, gender reassignment, sexual orientation, pregnancy/maternity), national origin, weight, neurodivergence, disability, marital and civil partnership status, caregiving status, veteran status, genetic information, political affiliation, or other prohibited non-merit factors.

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Last updated on Aug 13, 2024