The Role
The Customer Marketing Manager will be responsible for crafting and executing strategies that elevate customer adoption and upsell, retention, and advocacy. Through the creation of marketing programs to support account growth and retention through the entire customer lifecycle, the Customer Marketing Manager will be integral to supporting Fusion’s unique customer community. Reporting to the Director, Marketing Communications, this role will collaborate closely with Account Management (AM), Customer Success (CSM), and the broader Marketing team. The ideal candidate will develop and execute strategies that support upsell and cross-sell initiatives, ensure a seamless customer journey, and drive product adoption and usage.
Key Responsibilities:
Build customer engagement and retention programs end-to-end
Support growth of existing customers with cross-sell and upsell motions
Support adoption and retention
Improve the overall customer experience to ensure stickiness and renewal
Qualifications
Milestones for the First Six Months
(In one month you will)
Know and understand how Fusion operates, the value we offer to our customers, and our key differentiators in the market.
(In three months you will)
Complete an audit and review of existing customer communications and programs seeking opportunities to bring Fusion’s customer marketing strategies to life. Partner with customer facing teams to execute on campaigns and programs.
(In six months you will)
Be actively engaged in building and delivering customer marketing programs that support the full customer lifecycle, from implementation through to cross-sell/upsell and renewal.
Disclaimers
This position may be performed remotely anywhere within the United States except for the states of New York, California, and Colorado.
Fusion is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, disability, age, pregnancy, military service or discharge status, genetic information, sex, sexual orientation, gender identity, or national origin. Nothing in this job posting should be construed as an offer or guarantee of employment.
•Last updated on Jan 22, 2025
30+ days ago
30+ days ago
30+ days ago
30+ days ago
30+ days ago
Palo Alto, California
·30+ days ago
30+ days ago
Berlin, Berlin
·30+ days ago
Remote
·30+ days ago
Berlin, Berlin
·30+ days ago
Dresden, Saxony
·30+ days ago
Berlin, Berlin
·30+ days ago
Berlin, Berlin
·30+ days ago
Berlin, Berlin
·30+ days ago
Brandenburg, Brandenburg
·30+ days ago