Marketing Specialist

The Marketing Specialist is responsible for all local customer-facing activities/events, local partner relationships, and sales support in the West Michigan region. The ideal candidate is dynamic and detail-oriented with a passion for creating memorable experiences and nurturing strong relationships with customers and partners. This role requires being in-office at PDT’s headquarters in Byron Center, MI. Although most event activities will occur during business hours, some light travel, occasional late-night events (after 5 PM), and potential weekends for signature events are necessary.

What You Would Do

• Develop, plan, and execute full-scale local marketing events.
  • Collaborate with the Digital Marketing Manager for all event correspondence, including but not limited to invitations, landing pages, social media, etc.)
  • Collaborate with Partner Alliance Manager for all funding requests and claims.
  • Effectively communicate event expectations to team members and stakeholders with clarity and timeliness.
  • Coordinate invite distribution with the local sales team and participating partner(s).
  • Maintain relationships with third-party vendors and venues.
  • Accurately estimate the resources and participants needed to achieve event goals while tracking event expenses to ensure budget compliance.
  • Document all event details and keep updated event statuses in the event management program.
  • Proactively manage changes in project scope, identify potential crises, devise contingency plans, conduct event post-mortems, and create recommendations report to identify successful and unsuccessful project elements.
  • Analyze the effectiveness of events, measure attendee engagement, gather feedback and provide insights for future events.
• Work closely with marketing team to align event strategies with broader marketing objectives and ensure consistent brand messaging.
• Foster relationships with the local sales team and technology manufacturing partners, offering sales support by editing/creating presentations, assembling bids, etc.
• Monitor industry trends and actively participate in sales enablement sessions.
• Maintain insight and knowledge of competitor activity; share as appropriate and utilize to strategize activities.
• Provide Area Vice President and VP of Marketing with regular reports of field marketing activity as well as event performance and customer engagement; recommend strategies for optimization.
• Other duties as assigned.

What We Are Looking For

• Minimum of 2 years of Field marketing or Event Planning.
• Enthusiastic, personable and able to build rapport with diverse audiences.
• Excellent communication skills; both written and verbal.
• Strong project management and organizational skills with attention to detail.
• Excellent time management skills and ability to effectively prioritize tasks in a fast-paced, high-volume, and evolving work environment.
• Comfortable managing multiple changing priorities and meeting deadlines in an entrepreneurial environment.
• Team player with a collaborative mindset and proactive approach to tasks.
• Proficiency in MS Office, specifically Outlook, Excel, and PowerPoint.
• Professional appearance and demeanor.
• Ability to walk/stand for long periods and lift up to 30 lbs.
• Comfortable with light travel, occasional late-night events (after 5 PM), and potential weekends for signature events.