<gh-intro>
<text>In this role, you’ll be responsible for helping us build, measure, optimise and scale our Global Lead Generation that is not primarily generated through marketing efforts. This encompasses taking ownership of the strategy, tools, enrichment processes, and the delivery of high-value leads intended for our teams across the globe. This involves tasks such as scraping, sourcing, enriching, scoring, and nurturing leads situated at the uppermost segment of our sales funnel.
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</gh-intro>
<gh-about-us>
<title>About us</title>
<text>
Bolt is one of the fastest-growing tech companies in Europe and Africa, with over 100 million customers in 45+ countries. We’re a global team of more than 100 nationalities joined on a common mission – to make cities for people, not cars. And we need you to make it happen!
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</gh-about-us>
<gh-role-detail>
<title>About the role</title>
<text>
The core objective for this position is to enhance the support provided to our sales teams operating across Europe and Africa. This entails supplying them with meticulously refined and cultivated sales leads integrated seamlessly into their CRM systems, tailored to align with the specific sales strategies of their respective markets. The primary goal of this role is to enhance the conversion rate of leads, adopt a more data-centric approach to our targeting methodologies, and curtail the time invested by our outbound sales teams in the processes of prospecting and lead refinement.
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</gh-role-detail>
<gh-responsibilities>
<title>Your daily adventures will include:</title>
<bulletpoints>
- <point>Infrastructure; own, maintain and improve our Lead Generation tech stack. This will include; Leading the build and managing a web scraping development at scale, Leading the administration and supervision of integrations, lead routing, field mapping, compliance, and optimisation efforts. Integrations include prospecting tools and current CRM Salesforce. Leading the automation of continuous enrichment based on integrated tools/outsourcing support</point>
- <point>Lead Sourcing; working and managing Leads with agencies/software providers. This will include managing the relationship, data received and implementing a duplicate checking process across our End to End Sales Cycle</point>
- <point>Process Management; identify, design, and document scalable processes that enable Leads to be assigned to our Sales Team</point>
- <point>Data Management; work closely with System Team to ensure data is syncing seamlessly in Salesforce for accurate and up-to-date attribution, lead management, and reporting</point>
- <point>Segmentation; manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects</point>
- <point>Coordination with Content and Marketing Teams: Collaborating closely with content and marketing teams to conduct A/B testing of content and outreach campaign engagement strategies. The goal is to optimise for client experience, return on investment (ROI), and operational efficiency</point>
- <point>Designing and Enhancing Scaled Lead Flows; Constructing and refining scaled lead flows. This involves testing communication frequency, diverse content types, value proposition messaging, and lead sources</point>
- <point>Lead Management; support sales revenue goals by maintaining our lead management process, including lead lifecycle, implementing lead scoring, and sales alerts</point>
- <point>Performance Measurement; monitor performance, develop insights, make recommendations and implement optimisations across MQLs, SQLs, pipeline and content and iterate on a continuous basis</point>
</bulletpoints>
</gh-responsibilities>
<gh-requirements>
<title>About you:</title>
<bulletpoints>
- <point>B2B Tech marketing experience with at least 7+ years of admin experience in Lead/Web Scraping developments and processes, owning and running the governance of marketing automation tools and strong experience with Salesforce</point>
- <point>Proven experience with sales engagement and outreach tools, coupled with the understanding of how appropriate tool utilisation can heighten efficiency and amplify sales return on investment (ROI)</point>
- <point>Proficiency in comprehending lead scoring, lead enrichment, and lead nurturing frameworks, along with the ability to optimise these processes</point>
- <point>Track record of working with substantial datasets, and the capacity to transform these datasets into actionable insights for extensive team</point>
- <point>Strong analytical skills, able to draw insights and intelligence from Integrations and Processes</point>
- <point>Excellent Project Management Skills</point>
- <point>A good understanding of database structure, data hygiene, analytics, and attribution</point>
- <point>Strong analytical, organisational, and time management skills</point>
- <point>Ability to manage multiple projects at the same time in a fast-paced environment</point>
- <point>Technically capable, excellent communicator, and a desire to improve processes</point>
</bulletpoints>
<text>
Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!
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</gh-requirements>
<gh-perks>
<title>Why you’ll love it here:</title>
<bulletpoints>
- <point>Play a direct role in shaping the future of mobility.</point>
- <point>Impact millions of customers and partners in 500+ cities across 45 countries.</point>
- <point>Work in fast-moving autonomous teams with some of the smartest people in the world. </point>
- <point>Accelerate your professional growth with unique career opportunities.</point>
- <point>Get a rewarding salary and stock option package that lets you focus on doing your best work.</point>
- <point>Enjoy the flexibility of working in a hybrid mode.</point>
- <point>Take care of your physical and mental health with our wellness perks.</point>
</bulletpoints>
<text>*Some perks may differ depending on your location.</text>
</gh-perks>
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Last updated on Oct 26, 2023