Associate Director, Creator Management

Influential is looking for an experienced Associate Director to join our Creator Management team. This role will implement the day-to-day creator strategy and campaign execution for Fortune 500 clients. The ideal candidate will support the campaign management team with the development and execution of creator campaigns utilizing our proprietary technology to connect top brands with our broad network of creators. Driven by a passion for all things beauty focused with an expertise in professional haircare, hair color, and dermatological skincare, this role includes full creator management, encompassing tasks from sourcing and negotiation to content creation and day-to-day campaign oversight.

The Ideal Candidate will:

• Be accountable for the overall success of Influential's social campaigns.
• Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics.

• Lead, mentor, and manage a team of Campaign Managers and Creator Partnerships to ensure they strategize pre-sale planning and effectively execute campaigns.
• Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.
• Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met.
• Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs.
• Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria.
• Leverage data and insights to successfully position recommended creators to clients.
• Oversee creator casting, negotiation, contracting and content management across brand campaigns. 

Being an Associate Director, Creator Management requires:

• 5 - 7 years of experience working in a digital, advertising, or creator marketing environment including.
• Strong leadership and people management skills.
• Expert negotiating skills and management of six figure Influencer campaign budgets.
• Direct experience with on-site Influencer activations.
• Experience managing and coordinating projects in a fast-paced environment.
• Comfortable working in a startup environment, creating organization and processes where none may already exist.
• Sourcing experience that extends beyond social; you’re comfortable sourcing beauty creators including those in professional haircare categories.
• Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer.
• Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts.
• Working knowledge of online performance tracking and brand measurement tools.
• Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
• A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
• Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube).
• Stay up-to-date on the latest trends and innovations in the social realm.
• Bachelor’s degree or equivalent experience.

Last updated on Aug 19, 2024