Manager, Marketing, Common Desk

About Us

Common Desk specializes in creating workspace communities where everyone finds a profound sense of belonging. Through special emphasis on thoughtful partnerships, intentional design, curated events, local art, and great people, we connect our city’s professionals to like-minded workers who know that where they work is just as important as the job they do. We deliver quality workspace products, services, and amenities inside state-of-the-art buildings over meaningful moments, specialty coffee, and unparalleled hospitality. When it’s all said and done, our approach to office solutions results in vibrant business communities that professionals want to return to daily.

About the Opportunity

The Marketing Manager at Common Desk is a passionate leader, strategic thinker, and skilled collaborator who has a strong knack for managing people, data and processes. They oversee the Strategy of the brand, Digital Marketing and Creative Marketing teams. They have a data-forward mindset and a skill set for advancing  marketing strategies for the brand as well as at the asset level. They work to drive our business objectives using digital and traditional marketing tools, strategic campaign management, relationship building, CRM platforms, and consistent project management. 

Our Marketing Manager is strategy, data, and goal-oriented, as well as embraces a sense of creativity and fun when it comes to building and creating brand and asset awareness.  They lead by example and produce as well as manage, ensuring all of their teams are supported, have the resources they need to reach success, and feel motivated by our objectives. 

The Marketing Manager at Common Desk works with and reports into the WeWork organization, relaying up-to-date information on projects as they progress for Common Desk’s open locations and launching spaces.

Your work will include but not be limited to the duties listed below: 

Leadership and Strategy

• Own delivery of marketing technology, process, and operational initiatives spanning stakeholders including marketing, sales, sales operations, and technology

• Track all components, deliverables, and resources needed to deliver solutions

• Formulate objectives for each initiative, document requirements and clearly articulate them

• Drive alignment and education across teams for critical projects

• Develop project plans including roles, responsibilities, deliverables, and timelines

• Responsible for leading, coaching, and developing the marketing team, creating and meeting KPIs

• Oversee/manage all Common Desk content and creative production

• Oversee/manage all brand awareness initiatives, ensuring brand tone, look, and feel is on par

• Work with leaders and community teams to ensure business objectives and location goals are met

• Accountable for overseeing and guiding digital and traditional marketing efforts to generate awareness and qualified leads for all Common Desk locations

• Lead, develop, and build campaign strategies and insight-driven marketing plans to support growth in our business, including overseeing campaign briefs, content strategies, and marketing calendars

• Determine scope, assign tasks, and set deadlines involved with marketing projects to ensure key stakeholders understand what is required to advance the development of marketing campaigns

• Identify new areas of opportunity to reach new audiences and increase brand/product effectiveness 

• Manage marketing agency and vendor relationships

Reporting

• Report on the status of projects and objectives to company leadership.

• Monitor and report on data and analytics for all Marketing teams and tactics.

• Monitor campaign performance to identify ways to optimize performance.

• Create and manage all marketing budgets, both internal and location-level. 

Process and Integrations

• Document and improve the marketing systems, partners, processes, training, and channels.

• Oversee/manage all of Common Desk’s CRM platforms, including Hubspot, Salesforce, and Office RnD.

• Support the integration of Common Desk systems and processes in alignment with WeWork integration requirements

• You will work on the following projects and platforms, including but not limited to digital ad channels, task management software, website updates, supplier work review, gathering and compiling content for various marketing collateral, Salesforce/CRM upkeep, design software such as Canva and Adobe, email newsletters, social media, and directory management.

About You

We’d love to hear from you if you meet the qualifications below:

• Bachelor’s degree in Marketing or equivalent combination of education and experience.

• Minimum of 7 years experience in relevant discipline.

• Minimum of 3 years experience managing teams.

• Marketing campaign experience, with both digital and traditional tactics.

• Strong leadership and EQ skills.

• Strong focus on data, with the ability to create and adhere to company KPIs that tie back to marketing team goals and objectives. 

• Relevant experience leading a team of employees across different facets of marketing including digital, strategy, and brand/content marketing.

• Strong attention to detail who loves to solve issues.

• Strong ability to organize teams and resources for best and highest use work

• High ability to lead presentations speaking to company leaders, stakeholders, and partners. 

• Ability to read, analyze, and report on marketing analytics.

• Ability to create and manage budgets in collaboration with accounting and community leaders

• Understanding of paid advertising and search engine optimization.

• Understanding of SEO tactics and management.

• Understanding of Google Analytics and tagging.

• Experience with maintaining and updating a WordPress website.

• Experience maintaining a company CRM (preferably Salesforce and Hubspot)

• Strong vendor and agency relational skills and management.

• Strong ability to sit in a leadership role within an organization.

• Efficient problem-solver, always bringing solutions to issues that arise.

Last updated on Aug 22, 2024