Digital Marketing Manager

Position Summary: 

We are looking for a Digital Marketing Manager who will be accountable for the development and execution of the marketing strategy to deliver organic growth across the LendSuite group of businesses. The Digital Marketing Manager will report to the Director of Business Development and will manage the marketing team members.  

Responsibilities

• Develop and execute a comprehensive marketing strategy that generates quality leads and builds brand awareness.
• Develop and maintain company Web presence strategy; including digital media, social advertising, search engine marketing (SEO/SEM), mobile media and applications, customer relationship management (CRM), customer segmentation, closed-loop marketing (CLM), event/experience marketing, digital analytics, online/offline integration, primary and secondary market research, new product launches.
• Collaborate regularly with the sales team members to align sales and marketing objectives to generate new leads.
• Perform market research and analysis for existing & potential lines of business, customer segments, and competitors.
• Measure overall content effectiveness by analyzing and reporting success metrics.
• Implement and track KPIs that will demonstrate marketing effectiveness including MQL/SQL conversation rate, event ROI, campaign reach bookings, sales funnel growth, and funnel composition and identify areas for improvement.
• Establish and maintain scalable processes and manage technical tools (marketing automation, CRM, etc.) to enable effective campaigns.
• Stay current on market trends and constantly incorporate innovative ideas to achieve marketing goals.
• Coordinate and attend industry trade and consumer events, as well as networking opportunities.

Qualifications

• 4+ years of experience in Digital Marketing for IT Companies.
• Experience using web analytics, SEO optimization, social media and other digital marketing tools.
• Experience with growth marketing and growth hacking.
• Thorough understanding of current digital marketing concepts, strategies and best practices.
• The ability to balance strong strategic / analytic thinking with creativity.
• Deep understanding of how data (including user-level data and partially identifiable data) must be captured, stored, and flowed through systems to enable multi-channel, data-driven marketing.
• Excellent organizational skills with an ability to meet deadlines while managing multiple projects.
• Practical experience with web analytics platforms (Google Analytics, Adobe Analytics, Web Trends.

Why Join LendSuite? 

• LendSuite is a part of Constellation Software Inc., one of the largest and most successful software companies in Canada and the most successful technology stock in Canada over the last 10 years [TSE: CSU]. 
• Our entrepreneurial culture, lean environment, and people come together to form a dynamic organization where purpose drives our growth. This is a place where high performance and hard work are rewarded, where leaders are grown, and where the best ideas win. With the autonomy to be creative and curious, we collaborate and iterate to achieve real impact in the communities we support. 
• We spend our days asking questions and challenging the status quo, manipulating our structure, roles, and internal operations to stay ahead in a competitive landscape. 
• If you share our growth mindset, relationship-focused approach, and high moral fiber, you will thrive at LendSuite. 

Excited to grow your career? 

We value our talented employees, and strive to offer opportunities for our team members to grow professionally within the Constellation Software group of companies. If you think you’re a fit for the position and are interested in joining our constantly growing team, we encourage you to apply! 

LendSuite promotes equal employment opportunities for all. We do not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, disability, national origin, veteran status, marital status or any other basis covered by appropriate law. All employment decisions are made based on qualifications, merit, and business needs. We welcome and encourage applications from people with disabilities and accommodations are available on request. 

Our people make all the difference in our success, Apply Now!