Email Marketing and Automation Manager

BE[IN]CRYPTO is searching for a highly proficient Email Marketing and Automation Manager to spearhead the development and execution of targeted Email Marketing campaigns across 14 diverse markets, incorporating intricate automation and structural nuances. The ideal candidate will be adept at crafting customer audiences, curating compelling content, conducting in-depth analyses, and automating processes to enhance reader engagement. Preferably, the candidate should possess prior experience in media or e-commerce, with a specialised focus on email automation, showcasing extensive proficiency in tools such as "OptInMonster" and "Customer.io."

Tasks

Strategy Development:
Develop and execute comprehensive email marketing strategies aligned with business objectives.

Define and implement targeted email campaigns across 14 diverse markets, considering regional nuances and audience preferences.

Automation Management:

Implement and optimise intricate email automation workflows using tools such as "OptInMonster" and "Customer.io."

Continuously explore and integrate new automation tools to enhance efficiency and effectiveness.

Audience Segmentation:

Craft customer segments based on demographic, behavioural, and engagement data to personalise email content and increase relevance.

Utilise segmentation strategies to maximise the impact of campaigns across different markets.

Content Curation:
Collaborate with content creators to curate compelling and relevant content for email campaigns.

Ensure consistency in messaging and brand voice across all email communications.

Analysis and Reporting:

Conduct in-depth analyses of email marketing performance, providing insights into key metrics and KPIs.

Generate regular reports to evaluate the success of campaigns and make data-driven recommendations for improvement.

A/B Testing:
Implement A/B testing methodologies to optimise email elements, including subject lines, content, and calls-to-action.

Use test results to refine strategies and enhance overall campaign performance.

Reader Engagement Enhancement:

Implement strategies to enhance reader engagement, including targeted re-engagement campaigns for inactive subscribers.

Monitor and respond to subscriber feedback and engagement metrics.

Requirements

• 3+ years of experience in Email marketing, with a focus on media or e-commerce (Must have OptInMonster and Customer.io experience)
• Native or bilingual English proficiency
• Experience in crypto, blockchain, NFTs, or web3
• Demonstrated experience creating engaging content and driving engagement across email automation
• Advanced WordPress and HTML knowledge
• Excellent project management skills, with the ability to manage multiple campaigns and deadlines simultaneously
• Strong collaboration and communication skills, with the ability to work with cross-functional teams and external agencies
• Knowledge of Email Marketing Automation best practices and experience managing campaigns across large databases

Benefits

• A true startup experience – flat hierarchy, no bureaucracy, and the opportunity to have a meaningful impact on a growing business.
• Fully remote working mode and extremely flexible working hours: we focus on results rather than tracking working hours and are accommodating to any time zone, allowing you freedom in your travels and movements. 90% of the team are digital nomads.
• A people-focused organization dedicated to making sure you’re maxing out on learning, growth, and impact, and getting recognized for the great work you do along the way.
• Constant growth opportunities.
• The chance to join a stellar team of talents and learn from them.
• We have team members in 60 countries all over the world! Wherever you go, you can meet someone from the BeInCrypto family.
• 21 working days of annual leave.
• Competitive salary available in EUR / USD / crypto.

If you believe that becoming a Writer at BeInCrypto is your dream job, please submit your CV in English. The hiring process consists of:

• An initial interview with our recruiter, where we'll get to know each other better.
• An short interview with our Global B2B Marketing Manager.
• A test assignment involving a short email campaign with specific requirements.
• An interview with the CMO, delving deeper into the job's intricacies. Join the BeInCrypto team and take your professional journey to the next level!

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Zuletzt aktualisiert am 19.04.2024