Your role
Yoshi En was born out of a passion for tea. Jörg Schweikart conceived Yoshi En in 2013 alongside Sunday Natural, and today the two sister companies continue to share a close connection. The Yoshi En team brings together more than 20 tea experts from over 10 countries who are delighted to impart their knowledge and love for tea. With the backing of Sunday Natural we are poised to revolutionize the tea industry by combining traditional values with modern direct-to-consumer strategies.
Yoshi En is looking for a strategically-minded and culturally-connected to the world of tea Senior Influencer Marketing Manager to join our team based in Berlin. You will work closely with our Sunday Natural influencer team, but will solely be responsible to build and manage the influencer channel for Yoshi En. You will identify and acquire the most suitable influencers which is why a deep understanding and passion for the influencer landscape as well as knowledge about tea culture and about the industry is important.
- Develop and execute influencer marketing strategies and creative campaigns for DACH
- Brainstorming of new, creative approaches to influencer campaigns
- Identify and build relationships with prominent influencers and thought leaders to enhance our network
- Optimize end-to-end influencer onboarding processes and tools, including data tracking, measurement, scalability, and efficient ways of working
- Research relevant industry experts, competitors, target audience, and users to inform campaign strategies
- Stay updated on emerging trends, technologies, and influencers, attending relevant events for networking and business purposes
Your profile
- You have a deep knowledge of the DACH influencer ecosystem and have existing relationships with relevant influencers
- You have a proven track record of developing and executing successful influencer campaigns that drive results - preferably in the health, food or lifestyle sector
- You own a strong communication and negotiation ability to build and maintain relationships with any kind of influencers & partners
- Your have a data-driven mindset that enables you to review and analyze influencer campaigns and make rational decisions how to maximize brand impact
- You are a creative mind with Networker attitude, project management skills and innovative ideas for marketing initiatives
- Excellent verbal and written communication skills in German & English and you must be able to work 3 days per week from the office
What we offer
- An appealing discount on all of our products – from essential oils to vitamins & nutrients
- We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
- The Urban Sports Club membership, Swapfiets bike rental and a subsidy for the BVG ticket
- A healthy balance is important to us: we offer a hybrid work model and 'workation'
- We offer German and English language courses – financed entirely by us!
- Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
- You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
- Inviting office spaces with access to plenty of organic teas and superfoods from around the world
- We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women's Day
Are you curious? Apply with your CV and cover letter via our application portal.
Contact
Sabrina Thome
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Zuletzt aktualisiert am 19.04.2024