Arlo Europe, part of Verisure, is seeking a talented, innovative and passionate CX / CRO Manager.You will be expected to immerse yourself quickly in the brands range of products and services and to develop as the business grows. It is an exciting opportunity for a driven professional to join a company transitioning from being product to service led, taking a pivotal role in this transition.The company’s success depends on its people and it invests in them every day. Working with Verisure is being part of an industry leading world-class company that has a strong entrepreneurial spirit. Strategic context and Value propositionVerisure is the leading provider of monitored security solutions in Europe. In 2019, we formed a strategic partnership with Arlo, a world leader in connected cameras. Verisure acquired all rights to Arlo’s European business, in particular, the exclusive distribution rights for Arlo branded camera products for all sales channels in Europe, including e-commerce and retail. Additionally, Verisure is entering into a supply agreement with Arlo whereby we get access to the full portfolio and past and future innovation stream of Arlo camera products to sell through the Verisure direct or partner channels across all our countries.Today, Verisure does not focus on e-commerce and retail channels.Instead, we drive our core go to market channels: direct field sales, Alliances and telesales.The acquisition of Arlo Europe now gives us a leadership strong position in these two emerging and important future emerging channels for our business. This transaction has strategic importance.Camera led subscription services building on surveillance versus professionally monitored security are now creating attractive incremental growth opportunities.Arlo Europe is a newly acquired division that is the leader on the Smart Home Market in Europe. We provide peace of mind to our customers for them to have total control over the protection of the things and ones they love. Pioneering, professional grade technology and industry leading AI allows them to stay connected to their property from wherever they are, so they can rest easy knowing everything is safe and secure. Whether it’s keeping an eye on packages, checking the wellbeing of family or deterring and preventing unwelcome visitors, Arlo prides itself on giving customers the most accurate view on what’s going on when they are away.Arlo Europe is present in 49 Countries and its expansion is continuing rapidly. The Junior eCommerce Account Manager will support our growth in line with a strong and visionary Management that is creating a robust business plan for value creation. ResponsibilitiesKey Responsibilities: Drive the CRO strategy for Arlo to increase the conversion rate of our D2C ecommerce sites and build a best-in-class digital customer experience Analyse online shopper journey data and user behaviour to identify user points of delight / points of pain to create an optimised opportunities for the Arlo D2C ecommerce site Assess the impact of commercial initiatives like product and service launches, promotional & pricing strategies, marketing campaigns on the conversion rate to provide comparative benchmarks during / off activity cycles. Partner with the Acquisition team to identify high quality traffic sources and input into marketing campaign development efforts. Translate findings into actionable insights by providing actions and recommendations for the web/ecommerce Roadmap Run surveys on site to track qualitative feedback that can be fed back to the business Work with different teams across the business to find solutions for issues found in your research Support the Data team to ensure key metrics can be monitored in Power BI Utilise existing customer feedback, identifying areas of improvement to help drive our core KPIs Maintain and Drive the CRO improvement roadmap (content/development) Benchmark best in class ecommerce brands reporting to identify new trends and opportunities Work with IT and other Digital Agencies to ensure CRO development roadmap is delivered on time Provide regular reporting to senior leadership, business stakeholders and the multifunctional team LocationPerm hire to be based in London, United Kingdom and environs (with working from home flexibility) Reports and organization structureDirect reporting line into the Head of Digital Customer Experience & D2C. Candidate profile Experience and QualificationsWe’re looking for an ambitious and driven self-starter who can not only manage the day to day executions with excellence, but also drive the strategy development and continuously improve performance through understanding the European smart home security landscape and how product marketing can be leveraged to drive efficient and affective brand awareness.Key requirements: Experience with user tracking tools such as Hotjar/GAProven delivery of conversion rate improvementsAble to develop, design and input into new processes in a fast paced, dynamic environmentStrong planning and organisation skillsProject/Programme Management experienceHigh attention to detail and quality of workExperience in JIRA and Confluence is desirableFamiliarity with Adobe AEM is a bonus Strong fit with our Company DNAPassionate in Everything We Do: Our people have a sense of energy that is unmistakable, one that drives us to delight our customers and focus on creating impact quickly.Committed to Making a Difference: When we say we will do something; we deliver with excellence. We are accountable, focused and operate with discipline.Always Innovating: We believe that Innovation can be big or small; it’s a continuous state of mind that inspires us to think differently and always make things better. We are risk takers and we learn continuously.Winning as a Team: Our people know that by leveraging one another’s strengths, investing in and developing our team’s capability and by collaborating well, we will win.With Trust & Responsibility: Operating with integrity is core to our success. We are humble, honest and value deep mastery and expertise. We do the right thing, always.The CompanyWe Are People Who Protect PeopleWe are the leading provider of professionally monitored alarms for residential households and small businesses in Europe.Peace of mind for families and small businessesWe believe it is a human right to feel safe and secure. We now protect more than 3.4 million families and small businesses. Our service includes 24/7 monitoring, expert verification and response, customer care, service and maintenance services, and professional technical support. As well as protecting against intrusion, we protect against fire, attack, theft, life-threatening emergencies and other hazards. Verisure people are dedicated and committed and provide what we believe is the best customer service in the industry.Leading across a broad footprintWe are the leading provider of residential and small business monitored alarms in Europe. We operate in 16 countries across Europe and Latin America. Our business is driven by organic growth, based on our differentiated business model. We attract high quality customers. We work hard to ensure that our customers are happy. This contributes to an industry leading level of attrition and a long customer lifetime.A technology-enabled human services companyOur 18,000 team-mates are the foundation of our company. Our business model combines technology and human expertise to protect people. We are a human services company. More than 80% of our colleagues interact with customers every day. This connection provides the insight that inspires our innovation. These insights are a source of advantage. We leverage these insights with the significant investment we make into product and service innovation. The close customer contact also fuels the pride which drives engagement.30 years of experience – and many more to comeWe have been protecting what matters most since 1988. Over that time, we have expanded beyond our roots in the Nordics and Spain. We now serve most of Europe and have also established a strong presence in Latin America. In 2017, to evolve our operating model, strategic innovation, operational excellence and access to talent, we opened our new Group headquarters in Geneva, Switzerland. In 2019, we formed a strategic partnership with Arlo, a world leader in connected cameras. Verisure acquired all rights to Arlo’s European business. This allows us to offer connected camera services in Europe as a complement to our professionally monitored security service. It also allows us to access new go-to-market opportunities in retail and e-commerce.
Last updated on Mar 27, 2023