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Marketing Manager - Creative Lead

midea · 23 days ago
$110k+
Full-time
Remote
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Midea Group is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. We strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion and partnership with our teams. We are a global company with over 190,000 employees and operations in more than 195 countries. As a publicly listed company, we are also ranked #245 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry. Midea America is a subsidiary of Midea Group with over 300 employees in the US, with offices in New Jersey, Kentucky, Charlotte, Georgia, and Arkansas. We are expanding our business in the US and North America.

Job Summary:

Midea America is on a mission to be the authority on home appliance innovations and making any home better. We build beautiful products and invest in technology and practical innovations that solve everyday consumer problems. We want to tell consumers about our amazing products through our omni-channel experience, in retail stores and on our owned platforms.

We are looking for a Creative Lead with expertise in a diverse range of graphic design capabilities including print, packaging design, website layout, digital creative (OLA/OLV), social media, video (multi-media), & power point. The ideal candidate will lead the over creative process from ideation, design concepts, production, editing, and more. A passion for creating design and aligning with brand identity. Must have a strong portfolio and examples of a broad range of capabilities with strong brand visual language.

This is an opportunity to lead the creative process and manage all content creation for brands and products. This will also include content auditing and elevating the current creative across all touchpoints.

Job Responsibilities:

  • Manage the overall brand identity and drive consistency in content across all categories. Manage the content process and ensure all assets follow brand guidelines.
  • Deliver impactful conceptual and production needs for content that translates to various marketing vehicles: marketing collateral, social media channels, midea.com, paid media, retail, online assets for retail.com, trade shows/events and interna; presentations and more.
  • Evaluate overall marketing content and evaluate competitive trends to better tell the brand and product story. Creative assets that communicate the consumer benefits.
  • Develop creative work that delivers on the overall marketing strategy.
  • Manage the intake process and production timelines.
  • Maintain consistency and ensure all graphic assets align with the Midea Brand Guidelines.
  • Ensures content output meets retailer and .com standards and requirements.
  • Works closely with product and brand team to develop product marketing plans.
  • Work with sales and e-commerce teams for customer marketing plans.
  • Photo and video retouching, resizing, and editing of content from various sources.
  • Manage relationships with printers and coordinating project details to ensure creative assets are adjusted to various sizing and formats. Approve proofs to ensure content standards and integrity.
  • Work with agencies to educate and ensure all creative is on brand and follows guidelines.
  • Lead, develop and train team members to ensure projects are on brand and completed according to the agreed upon schedule.
  • Other duties assigned.

Qualifications:

  • 6-10 years of print and layout graphics experience, preferably with large consumer-brands. (Client or Agency Side).
  • Positive and fun attitude. Highly collaborative. Ability to work with diverse teams and with shifting priorities. Ability to work independently under tight timelines, with a bias towards action.
  • Diverse design portfolio.
  • Expert in InDesign, Illustrator, and Photoshop.
  • An eagerness to learn and experiment with designs, photography, and video editing, to constantly improve the quality of our content.
  • Adaptable and flexible.
  • Manage many projects in a fast-paced environment with many projects and tight timelines.

Salary: $110k-$135k, 15% Bonus, 401K, Medical

 

Midea America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 

 

Last updated on Mar 19, 2024

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