Growth Marketing Manager

Sonder is an active care technology company that helps organisations improve the wellbeing of their people so they perform at their best. Our mobile app provides immediate, 24/7 support from a team of safety, medical, and mental health professionals - plus onsite help for time-sensitive scenarios. Accredited by the Australian Council on Healthcare Standards (ACHS), our platform gives leaders the insights they need to act on tomorrow’s wellbeing challenges today. 

We completed a highly successful Series B capital raise in August 2022.  With operations in Australia, New Zealand and the UK, we are at an exciting time of growth and we invite you to join us on our mission to help organisations around the world create a culture of Active Care.

• 800,000+ eligible members across multiple countries
• 300 + team members, as well as an on-the-ground responder network 
• Trusted by major corporations, education providers, and government agencies

Join Sonder’s innovative movement to provide global support through the right care at the right time and know you are contributing to empowering people to be at their best.

About the role

Join Sonder Australia as a Growth Marketing Manager and be at the forefront of revolutionising employee wellbeing through innovative technology. With a focus on enterprise-level businesses, your mission is to drive Sonder's growth through strategic multi-channel campaigns and a robust blend of demand generation and account-based marketing (ABM). Your goal is to meet ambitious revenue targets by engaging and converting prospects, leveraging personalised campaigns and demonstrating our solution's value through product insights, customer advocacy, and ROI metrics.

Ideal candidates bring a strong track record in B2B demand generation and ABM, with proven expertise in executing digital and outbound campaigns that influence buyer journeys and drive business growth.

What you’ll be doing

• Work directly with the enterprise sales team to identify and create ABM strategies for target accounts
• Implement best practice initiatives and approaches to generate influence at key accounts and create new pipeline 
• Focus on account coverage, multithreading and building strong brand relationships - while personalising offers and product uses cases to target accounts 
• Refine and evolve our ICP scoring, personas and buyer journeys for enterprise prospects
• Build influence and account coverage campaigns to excite and engage key personas across your target account lists
• Use third party and first party data as well as multi touch attribution tools to provide rich ABM insights 
• Work with Hubspot CRM team to track and report on key metrics, with SQL and pipeline generated as the north star
• Quantify impact by owning Marketing’s KPI dashboard and reporting on creating MQL and moving them to SQL
• Conduct regular sales workshops to review campaign performance and pipeline impact while establishing a continuous feedback loop (encompassing market trends, customer needs, pains, and competitive factors)
• Run campaign retros with relevant stakeholders (design, content and growth marketing teams) to better understand what’s working in the market, what’s resonating, and what’s not landing to continuously improve and focus efforts with increasing returns

Who are we looking for?

The ideal candidate is passionate, self-motivated, and takes pride in producing high-quality work every day. Above all else, you - the ideal candidate - will embody the Sonder values and love working in a fast-paced, dynamic workplace.

What you bring to the team;

• 3 - 4 + years experience in digital marketing 
• Experience in B2B demand generation. Ideally worked in SaaS marketing products and services
• Experience targeting enterprise/high ACV customers ($100k+)
• Track record of above-benchmark success for demand generation targets and revenue generation
• Proven ability to measure impact and ROI of campaigns on revenue targets
• Someone passionate and who pushes the boundaries
• Past experience leading; email campaigns, LinkedIn campaigns, video campaigns, webinar driven campaigns, and ABM approaches
• Hubspot experience essential 
• Prior experience with leveraging internal and external data to benchmark, measure success and continuously improve

Why join Sonder?

You will work with a collaborative, vibrant and passionate team of experienced professionals, inside and outside of the Marketing Team and as we continue to grow, there will be plenty of development opportunities.

• Hybrid working environment + modern office facilities
• Learning fund - annual contribution + 2 days of study leave to support your personal development
• Paid parental leave with an attractive return to work policy (e.g. Return to work at 80% for the first 3 months at full pay!)
• Participate in our Employee Share Option Plan (ESOP) for you to be a part of Sonder’s success 
• Induction and onboarding designed to make you succeed in your new role
• Salary packaging and novated leasing 
• Wellbeing support to invest in your own wellbeing
• Free coffee Tuesdays and catered lunch on Thursdays
• Team social fund to connect with your team, plus company wide social events 
• Dog-friendly office 
• Volunteer leave - 2 days per year to participate in meaningful causes and contribute back to the community

Check out our life page for more info - https://www.linkedin.com/company/sondersafe/life/

Due to the nature of our industry, all Sonder employees are required to complete a National Police Check and WWCC 

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Last updated on Aug 18, 2024