Title - Growth Management - Deputy General Manager - Scratch Card
About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, SAIF Partners, Berkshire Hathaway, T Rowe Price, and Discovery Capital.
About the Role: We are seeking Growth Marketing Leaders to accelerate the core growth metrics and user numbers. If you are passionate about mobile and web apps with a penchant for marketing campaigns, love extreme attention to content & design detail, and care about how your work impacts millions of users daily, we want you!
Expectations/Requirements:
Drive and execute growth & marketing campaigns, focused on key metrics: users/investors/transactions for that business line
Deploy successful marketing campaigns and take ownership right from ideation to implementation:
Should be responsible for driving the User Growth, Revenue Growth, Retention, and Engagement of the Platform on a day-to-day basis
Segment customer base on various transactional/behavioral features & design effective 'reach out' programs for them in the form of these marketing campaigns
Manage end-to-end consumer lifecycle management for the business vertical
Monitor customer funnel & identify new levers of growth and apply them to the business
Suggest new features/product innovations whenever necessary basis an understanding of consumer behaviour.
Superpowers/ Skills that will help you succeed in this role:
MBA from a premier institute with 6+ years of relevant experience in the Consumer internet industry
Must be data-driven with strong problem-solving and analytical skills
Knowledge of various marketing channels such as Push Notification, In-app banners, Emails, SMS, WhatsApp, Facebook, and Google
Should be able to work independently and proactively along with business and product leaders and coordinate with various team members
Maintain the health of the user funnel and take corrective measures as required
High degree of ownership in taking things to completion
Ability to multitask and work on a diverse range of requirements
Excellent communication skills with the ability to handle complex negotiations
Prior experience in e-commerce/consumer-tech industry in user growth/digital marketing space will be an added advantage
Compensation: ∙ If you are the right fit, we believe in creating wealth for you