Marketing Executive - Conversion (Fixed Term Contract)

Role Purpose and Overview

Onsite conversion is the key to delivering our ambitious growth targets and sits at the heart of everything we do on site in order to acquire and retain customers. It affects both the volume of users we can acquire as well as our ability to keep customers for longer and thus is essential for our future success.

The Marketing executive role within the Conversion team supports the implementation of the conversion strategy and tactics by understanding audiences, identifying quality segments and spotting opportunities to deliver acquisition growth faster. The successful candidate will live and breathe the customer, be curious by nature and have a desire to dig into data in order to identify hidden opportunities. They will have clear and concise communication skills and be able to articulate updates to stakeholders to allow for business decisions to be made effectively.

Key responsibilities

• Support day-to-day subscription marketing related updates to the website (campaigns, site changes etc)
• Support onsite conversion projects, by creating roadmaps, ensuring deliverables are met and coordinating with relevant stakeholders
• Support daily conversion performance reporting and troubleshooting of identified variances
• Look for ways to improve the customer experience in relation to their subscription journey
• Understand conversion related insights and bubble up opportunities to the Marketing Manager
• Closely understand customer behaviour and interaction through qualitative and quantitative analysis
• Distill and present results of campaign activity
• Partner with the Insights and Product teams to ensure effective tracking is in place and accurate

Essential skills required for the role

Demonstrable experience within a marketing role

Campaign creation experience

Knowledge using website traffic reporting tools such as Google or Adobe

Excellent communicator both written and verbal with the ability to clearly articulate complex issues into succinct stories and recommendations

Additional skills useful for the role

Previously worked for a subscription business preferable

Benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance, and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socioeconomic background, religion and/or belief.

We are proud to be a Disability Confident Employer as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.

To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website.

Last updated on Oct 18, 2023