Manager, External Communications

This role reports into our Boston office Monday-Thursday (remote flexibility on Friday).

Wayfair is seeking a passionate storyteller to join its Corporate Communications team. This role is an exciting opportunity to tell the compelling, behind-the-scenes stories of this multi-billion dollar retail company. This person will develop and manage media relationships and create content for media, social media and owned channels, and will work cross-functionally with key stakeholders.

A successful candidate will be an energetic and highly-motivated communications professional who thrives in a fast-paced environment and can balance concurrent projects under tight deadlines. Candidates should be inherently curious and self-driven with a passion for corporate storytelling and an ability to bring the people, teams and initiatives that make a company tick to life. The role will report into the Head of External Communications and is based at the company’s headquarters in Boston. 

What You’ll Do:

• Overall support of media relations strategy for proactive storytelling
• Create press briefing materials and staff media interviews with Wayfair spokespeople
• Manage media inbounds and monitor coverage
• Build and maintain relationships with business and trade press to support Wayfair media campaigns
• Own and maintain key corporate channels, including corporate social media and company website
• Research, outline, write, and edit new and existing content across various channels - including press releases, bylines, social media content and corporate blogs
• Translate multifaceted business initiatives into simple, polished, and engaging content  
• Support awards and speaking opportunities to drive thought leadership and increase awareness of Wayfair
• Participate in strategic campaign planning and contribute to developing story ideas that support corporate communications priorities
• Develop and maintain editorial calendar to ensure consistent media coverage

What You’ll Need: 

• Bachelor’s degree with minimum 5-7 years of  experience in corporate communications or public relations, either in-house or with an agency.
• Exceptional written and oral communication skills
• Strong attention to detail; carefully and consistently proofs own work
• Superior organizational skills and proven ability to quickly learn and understand complex topics
• Proven ability to handle multiple projects simultaneously, with an eye for prioritization
• Strong quantitative skills, comfortable navigating a data-driven business environment
• Critical thinker who is flexible and open to change and new information
• Interest and experience in developing content and managing social media and corporate channels  
• The confidence and maturity to interact with senior leaders
• Positive, people-oriented, and energetic attitude

Last updated on Aug 8, 2024