We’re on the hunt for a skilled Senior User Acquisition Manager to join our team and work on our brand. We need someone who’s experienced in B2B marketing and has a solid track record of generating leads through different channels. It’s important that the candidate has a good grasp of B2B unit economics, knows how to conduct A/B tests, and has a knack for targeted social media advertising.
Job Responsibilities
- Develop and implement lead generation strategies for B2B brands.
- Test hypotheses to increase landing page effectiveness.
- Test new lead generation mechanics.
- Analyze the customer acquisition funnel.
- Build an effective omni-channel registration funnel.
- Launch targeted advertising campaigns using 1st and 3rd party data.
Requirements
- Successful lead generation experience for B2B companies.
- Understanding of unit economics and LTV.
- Experience in building acquisition using omni-channel acquisition funnels.
- Successful implementation of tools to increase conversion (lead magnets, lead forms).
- Use of audience search services for advertising campaigns (demandbase, clearbit, apollo).
- Experience with lead generation through Facebook and/or LinkedIn.
- Working with data on current clients: segmentation, enrichment, expansion (LAL), predictive audiences.
- Use of tools for lead segmentation.
- Working with analytics systems (Google Analytics).
- Fluent English language skills.
Benefits
- Remote work format.
- Flexible working hours — we don’t require you to be online or in the office at 09:00 sharp.
- Interesting and ambitious tasks that will take you to the next professional level.
- Learning: seminars, trainings and conferences.
- Corporate English.
- Corporate discounts on hotels and other services.
- Ambitious team of professionals.
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Last updated on Mar 21, 2024