KINESSO - Senior Campaign Manager, Programmatic

 

About The Role

As a Senior Campaign Manager, Programmatic Media, you'll be tasked with elevating our programmatic media programs for some of Canada’s top clients to new heights. Your responsibilities will expand beyond campaign set-up to focus more on advanced strategy formulation for our recommendations, maintaining and enhancing relationships with vendors, and delivering superior client service. You'll work closely with internal teams, including Media Experts, and colleagues to ensure cohesive strategy implementation and operational excellence. You'll provide coaching and training to junior colleagues, supporting the Supervisor on the team.

 

Key Responsibilities

Advanced Campaign Management and Strategy:

• Lead in the execution and strategic oversight of digital media campaigns across various DSPs with an emphasis on advanced tactics and optimization.
• Spearhead strategic discussions and provide high-level recommendations that drive campaign success.
• Mitigate campaign issues with swift resolution, leveraging your deep understanding of the digital landscape.
• Organize campaign documentation and ensure adherence to process enhancements aimed at improving efficiency and effectiveness.

Performance Enhancement and Client Servicing:

• Elevate campaign monitoring and optimization efforts, using data modeling and advanced analysis to exceed performance benchmarks.
• Maintain transparency with stakeholders through comprehensive and insightful reporting.
• Foster innovation within the team, contributing to strategy, planning, and execution discussions with a focus on continuous improvement.
• Share expertise and insights internally and with clients, reinforcing our position as industry leaders in programmatic media.

 

Desired Skills & Experience

• Must have advanced knowledge of platforms including Google Ads, DV360
• Ideally have 3-5 years of agency or equivalent experience
• In-depth knowledge of DSPs, DMPs, and other critical programmatic tools, with a keen eye for innovation and strategic use.
• A strong foundation in Marketing or Advertising, with a significant emphasis on digital media.
• Senior-level experience in demand-side platforms and a history of success in digital campaign management.
• Advanced proficiency in analytical and presentation software (Excel and PowerPoint, etc.)
• Demonstrated ability to foster relationships, both internally and externally, with a commitment to outstanding client service.
• Capability to play the role of the mentor and assist more junior members with coaching, specifically around platforms and DSPs.

 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com 

What's in it for you?
•    Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
•    A flexible hybrid work model that works for you.
•    A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
•    A chance to be part of and grow within a global network of agencies.
•    The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.

KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. If you require an accommodation in any aspect of the selection process, please reach out to canadatalent@mbww.com 

•

Last updated on Jun 7, 2024