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Marketing Manager

apriorit · 30+ days ago
Remote
Negotiable
Full-time
Remote
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Apriorit is a software engineering company, established in 2002, with significant experience in system programming, cybersecurity, reverse engineering, SaaS/Web, blockchain-based solutions, artificial Intelligence.

Working with high-profile clients (including several Fortune 500 companies), we established high standards of software development, communication and effective teamwork.

We have headquarters in US with offices in Poland and Cyprus, and three R&D offices in Eastern Europe. Our team consists of more than 400 specialists, and we help tech companies around the world turn their challenging ideas into secure and viable products.

We are looking for a skilled and motivated Marketing Manager to enhance our in-house Apriorit Marketing team and assist with our digital promotion activities.

Job description

We offer you the opportunity to work with internal IT services marketing, attracting B2B leads via different marketing channels, increasing company brand awareness.

Key duties:

  • Developing and implementing website optimization efforts, focusing on enhancing user experience, conversions, and overall performance: blog content, landing pages, service pages, lead capture forms, calls-to-action (CTAs), conversion tracking mechanisms and other components;
  • Regularly auditing and update existing content and website pages to showcase company expertise and positioning, reflect industry trends and TA needs;
  • Collaborating with content writers, designers, SEO specialists, tech experts to implement changes and improvements on the website;
  • Monitoring website metrics and generating reports to communicate findings and suggest improvements;
  • Planning and implementing marketing campaigns focused on increasing lead generation;
  • Researching and identifying growth points and optimization opportunities;
  • Managing the creation of marketing materials (presentations, datasheets, etc.);
  • Work together with the team to create new marketing strategies.


Skills and experience we need:

  • 4+ years of experience as a Marketing Manager, preferably in IT services company;
  • English level - Upper-Intermediate;
  • Deep understanding of B2B IT services marketing - TA, messaging, pain points;
  • Hands-on experience in developing and implementing website optimization strategies for increase conversions;
  • Strong understanding of landing/service pages processes creation and optimization (page components structure, triggers, SEO, UX/UI);
  • Deep understanding of digital marketing approaches for planning and implementing the full cycle of effective lead generation campaigns;
  • Deep knowledge of analytics tools (e.g. Google Analytics, Google Tag Manager, Google Search Console, Hotjar, Clarity etc.);
  • Strategic thinking, strong analytical skills and proactive approach.

Nice to have:

  • Deep understanding of the SDLC;
  • Experience of promoting cybersecurity or low-level programming based IT services (or other niche IT services).


Perks and benefits:

  • Quiсk online recruitment process;
  • Onboarding: Made for quick and effective adaptation to the company;
  • Remote work or hybrid work according to your needs;
  • Flexible working hours;
  • Full-time working day;
  • 20 working days of paid annual leave;
  • Paid sick lives;
  • We provide the necessary equipment - a laptop, monitor, additional accessories;
  • Attractive salary adapted to your experience;
  • Career advancement and professional growth;
  • Еqual opportunity policies/ fair working practices;
  • Personalized learning approach (mentoring, internal courses, knowledge sharing);
  • Opportunity to develop your competencies - an experienced team, regular 1: 1 with a manager as well as development plan tailored to your needs;
  • High-profile customers;
  • Conversations with a native speaker in English;
  • Free corporate English lessons;
  • Opportunity to work in the office:
    • Drinks, dining room, massage, gym, bomb shelter area;
    • Car parking area and bike room;
    • Friendly working atmosphere;
    • A relaxed work atmosphere – no dress code.

If you are interested in this position, please send us your detailed CV.

Apriorit – A Priority Choice!

___________________________________________________________

If you want to know a bit more about the company, look here:

Website: https://www.apriorit.com/

Linkedin: https://www.linkedin.com/company/apriorit/

Github: github.com/apriorit

Facebook: https://www.facebook.com/apriorit/

Instagram: https://www.instagram.com/apriorit/

YouTube: https://www.youtube.com/@aprioritdev/

Last updated on Mar 6, 2024

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