Job Summary:
This role focuses on developing and managing strategic partnerships to drive revenue growth, enhance customer value, and facilitate cross-selling opportunities through collaboration with global consultants and sales teams. The Strategic Partnership Manager will play a crucial role in identifying, cultivating, and nurturing relationships with key partners, ensuring alignment with company goals and market trends.Responsibilities:
- Partner Development and Management:
- Identify, recruit, and onboard new strategic partners, particularly those with a global presence and expertise in relevant industries or technologies.
- Develop and execute strategic partnership plans, including joint go-to-market strategies, co-marketing initiatives, and joint sales programs.
- Cultivate and maintain strong relationships with key partner contacts, including executive-level engagement, to ensure mutual success and alignment.
- Track and analyze partner performance, identify areas for improvement, and adjust strategies to maximize partnership value.
- Cross-Selling and Sales Enablement:
- Develop and implement cross-selling strategies leveraging partner relationships to expand product adoption and customer value.
- Work closely with sales teams to identify opportunities for cross-selling and upselling through partner channels.
- Provide sales teams with the necessary training, resources, and support to effectively leverage partner relationships and cross-selling opportunities.
- Track and measure the effectiveness of cross-selling initiatives and adjust strategies based on performance data.
- Global Consultant Collaboration:
- Collaborate with global consulting firms to identify joint opportunities for customer engagements and solutions.
- Develop joint proposals and presentations with consultants to address specific customer needs and demonstrate the value of combined offerings.
- Facilitate communication and collaboration between internal teams and consulting partners to ensure smooth project execution and customer satisfaction.
- Track and measure the success of joint initiatives with consulting partners to optimize future collaborations.
- Relationship Management:
- Build and maintain strong, long-term relationships with key partners and global consulting firms, fostering trust and mutual understanding.
- Develop and implement a communication strategy to keep partners informed of company updates, product launches, and relevant industry trends.
- Address partner concerns and resolve issues proactively to maintain a positive partnership environment.
- Strategic Planning and Analysis:
- Conduct market research and analysis to identify new partnership opportunities and stay abreast of industry trends.
- Develop and implement a strategic partnership roadmap aligned with company goals and growth objectives.
- Track key performance indicators (KPIs) to measure the effectiveness of partnership programs and identify areas for improvement.
- Prepare reports and presentations summarizing partnership performance, key findings, and strategic recommendations.
Qualifications:
- Proven experience in strategic partnership development and management, ideally within a B2B or technology-focused environment.
- Strong understanding of cross-selling strategies and best practices, with a demonstrable track record of success in driving revenue through partner channels.
- Experience working with global consulting firms and leveraging their expertise to enhance customer solutions.
- Excellent communication, interpersonal, and presentation skills, with the ability to build and maintain strong relationships with diverse stakeholders.
- Strong analytical and problem-solving skills, with the ability to identify opportunities, develop solutions, and measure performance.
- Proficiency in CRM tools, sales methodologies, and market analysis techniques.
- Bachelor's degree in Business Administration, Marketing, or a related field.
This Strategic Partnership Manager position offers a unique opportunity to drive revenue growth and enhance customer value through strategic partnerships and cross-selling initiatives. The ideal candidate will be a highly motivated and results-oriented individual with a passion for building strong relationships, fostering collaboration, and driving business success.
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Last updated on Jan 29, 2025