Washmen is revolutionizing the way people approach laundry. As the leading mobile laundry app in the UAE, we serve over 50,000 loyal customers who trust us to simplify their lives with seamless, reliable, and innovative laundry solutions. With a focus on quality, convenience, and sustainability, Washmen is setting new standards in garment care, home cleaning, and beyond.We’re growing fast and looking for creative minds to join us on this journey of transformation!
Job Description:As the CRM Manager, you will take ownership of developing and implementing customer relationship management strategies that focus on building stronger connections with our existing customers and most importantly, maximizing our sales.
Your goal will be to drive customer retention, enhance engagement, and maximize lifetime value through personalized and data-driven communication. This role requires a hands-on approach to lifecycle campaign management, customer segmentation, and performance analysis to ensure we are meeting business goals effectively.
Key Responsibilities:
1. Strategy Development:
Create and execute comprehensive CRM strategies aimed at improving customer loyalty and driving repeat business.
Identify opportunities to enhance the customer journey and implement strategies to address gaps.
2. Campaign Management:
Design, manage, and optimize lifecycle marketing campaigns on Leanplum across channels, including email, WhatsApp, push notifications, and in-app messaging.
Ensure campaigns are personalized, relevant, and aligned with customer segments.
3. Customer Insights and Segmentation:
Leverage customer data to identify key segments, behaviors, and preferences.
Continuously refine segmentation strategies to deliver tailored messages and offers based on feedback from customers done through CRM insight goals.
4. Collaboration:
Work closely with marketing, product, and data teams to ensure a unified customer experience.
Partner with creative teams to produce compelling CRM content that resonates with target audiences.
5. Performance Analysis:
Monitor key CRM metrics - churn rates, retention rates, customer LTV and use them as a basis to drive your new campaign ideation / implementation.
Analyze campaign results and provide actionable recommendations for improvement.
Self-starter with excellent time management skills, capable of working independently and driving projects forward proactively.
Why Join Washmen?Be part of a brand that’s revolutionizing an essential industry.Work alongside a passionate and driven team dedicated to creativity and innovation.Create for a growing audience of 50,000 loyal customers, directly impacting their experience and connection with the brand.Enjoy a role where your ideas and designs will play a key part in driving Washmen’s growth and innovation.
Enjoy Public Holidays as per UAE government announcements.
Receive 22 paid vacation days and 15 paid sick days annually.
Enjoy the flexibility of a remote position, while adhering to UAE working hours.