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Marketing Analytics Ads Intern

openroadmedia · 21 days ago

New York, NY

Negotiable

Full-time

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Open Road Integrated Media is a prestige content brand delivering digital experiences that entertain and inform readers around the world. The Open Road network of digital properties produces compelling stories that keep audiences engaged — across devices, content verticals, and global territories.

Open Road Integrated Media includes several business areas that work in tandem to connect audiences with great stories: we publish a catalog of ebooks by bestselling authors such as Alice Walker and Michael Chabon, and our Ignition program markets ebooks from external publishers. The Early Bird Books newsletter delivers daily ebook deals, and our content newsletters and websites—The Lineup, The Portalist, The Archive, Murder & Mayhem, and A Love so True—circulate articles and deals to more niche audiences.

The Marketing Analytics team is focused on utilizing sales and performance data to optimize our efforts and maximize revenue growth. We are responsible for strategizing and executing retail promotions and digital advertising campaigns.

Our team is looking to hire one intern to work 30 to 40 hours per week at $16.50 per hour, from January 6, 2025 to May 30, 2025. This role will assist in a number of tasks, such as: planning and executing digital ad campaigns, including writing copy, determining optimal targeting, developing creative; helping to assess campaign results and derive actionable insights; and gathering data and preparing reports for team members. This role will report to the Marketing Analytics Manager and will work closely with the Marketing Analytics Coordinator.

In addition to analytical skills and an interest in data, the ideal candidate will possess strong writing skills and a knowledge of books. We are a small, fast-paced group, so proactivity, hyper-organization and attention to detail—while still having your eye on the big picture—are key.

Essential Functions

Measure the impact of digital marketing efforts, leveraging internal and third-party analytics tools
Create and edit advertising and promotional campaigns
Retrieve and analyze data and prepare reports on digital marketing and advertising campaigns

Requirements

Proficiency in Microsoft Excel (including VLookup, pivot tables, and charts)
Strong organizational skills, time management, and meticulous attention to detail
Familiarity with online marketing platforms– Meta Ads Manager (Facebook and Instagram), TikTok Ads Manager, and related advertising metrics a plus
Experience with Canva and in-app video creation (e.g. Tiktok, Instagram) a plus
Knowledge of data visualization and analytics tools such Tableau a plus
A knowledge and love of books and reading
This position will be a hybrid of remote work and limited office attendance (at least 2 days a week in the New York City office)

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Last updated on Nov 21, 2024

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