The Role
The Brand Manager, Activations for Beboe will lead the development and growth of one or multiple brands within the Green Thumb family of brands. This position requires an experienced and high energy marketer who believes in the power of brands to deliver transformative products and experiences to meet consumer needs. With strong communication plus creative and analytical skills, the right candidate will leverage data-driven consumer and business insights to drive strategies for brand and product development, multi-channel distribution, and effective and break-through communications strategies to deliver sustainable profitable growth for our brands both nationally and at the local market level. This person should be passionate about Beboe’s role as a lifestyle brand to serve consumers in search of a luxurious experience through self-love.
As a Brand Manager at Green Thumb, you will bring your enthusiasm and team-first attitude to building sustaining brands in our fast-paced, emerging industry and will work collaboratively & cross-functionally with revenue, sales, retail, operations, quality, compliance, R&D, and external partners to deliver consistent, authentic brand experiences for our consumers in our fast-paced and growing organization. This position will have the potential for direct line leadership as our organization continues to grow.
This is a hybrid position and requires onsite work at our Chicago HQ office. This is not a 9am-5pm job. Hours will vary as events may take place at night and on weekends.
Responsibilities
- Work directly with leadership team to strategize and execute on Beboe activations.
- Develop and execute brand partnerships strategy in partnership with Senior Brand Lead + other members of the marketing org.
- Develop, implement and manage annual brand plans in conjunction with Senior Brand Lead and Green Thumb’s long-term strategic plan, including brand positioning, product strategy, consumer and trade communications and promotions, and new product development.
- Explore the media landscape for the cannabis category and pilot breakthrough communications programs to drive our brands forward.
- Help lead new merchandising and apparel opportunities for the brand.
- Manage internal creative and external agencies, along with collaborating with regional, local, and retail marketing teams and partners to develop best in class marketing campaigns, promotions, and partnerships.
- Co-produce Beboe content; build and execute go-to-market strategy with said content.
- Develop brand activation strategy and be able to travel and execute activations in key markets.
- Support consumer and trade communications and promotions, including coordination with sales, retail, field marketing, and partners.
- Establish and maintain brand budgets and key performance indicators that ensure brand health and growth targets are achieved effectively and efficiently.
- Ensure that all elements of brand foundations and visual identity standards are kept intact.
- Coach, develop, and manage a team of Assistant Brand Manager(s) and/or Marketing Coordinator(s), pending team structure.
Qualifications
- 5+ years of progressive business experience with at least 3+ years in brand/marketing roles; luxury, fashion or similar experience preferred.
- Experience working cross-functionally to translate brand strategies into company behaviors and company communications.
- Ability to leverage critical consumer and business insights to inform brand plans.
- Experience leading brand/experiential activations.
- Strong attention to detail and comfort with ambiguity.
- Ability to work cross-functionally with operations, finance, and sales.
- Experience directing and collaborating with internal and external partners (e.g., brand strategy, package design, research and promotion agencies) for brand development and execution.
- Demonstrated skill in leading strong cross-functional teams.
- Demonstrated success in an early stage and or rapidly growing business.
- Exceptional organization and project management skills
- Bachelor’s degree in Marketing, Business, Management or a related field preferred
- Strong writing, presentation, and verbal communication skills
- Demonstrated interest in and passion for cannabis.
- Demonstrated interest in and passion for luxury, fashion and/or similar field.
Additional Requirements
- Must pass any and all required background checks
- Must be and remain compliant with all legal or company regulations for working in the industry
- Must possess valid driver’s license
- Must be a minimum of 21 years of age
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Last updated on Aug 22, 2024