Director, Data Partnerships (Retail Focused)

The Trade Desk is changing the way global brands and their agencies advertise to audiences around the world. How? With a media buying platform that helps brands deliver a more insightful and relevant ad experience for consumers –– and sets a new standard for global reach, accuracy, and transparency. We are proud of the culture we have built. We value the unique experiences and perspectives that each person brings to The Trade Desk, and we are committed to fostering inclusive spaces where everyone can bring their authentic selves to work every day.

So, if you are talented, driven, creative, and eager to join a dynamic, globally-connected team, then we want to talk!

As Retail Data Partnerships Director, you will play a key role in executing against one of TTD’s most strategic initiatives: creating best-in-class working relationships with top retailers, helping them grow their retail media offerings by developing unique Audience and Measurement solutions that drive media performance for TTD advertisers.  

What we do: 

• Drive strategic growth of our retailers’ offsite and self-serve business. This includes ongoing management across a dedicated portfolio of newly established & existing retail partnerships. Additionally, executive-level partnership & relationship-building, providing thought leadership & perspective to drive the retailer’s business forward, along with supporting go-to-market initiatives with internal The Trade Desk and external retailer sales team leads. 

• Drive adoption of retail data across advertiser and agency partners. This includes education and evangelization of the power of Retail Data within overarching audience strategies and across full-funnel programmatic activations and within larger measurement frameworks.  

What you do: 

• Exercise a consistent mode of strong influence and forward-looking mindset with retailers, advertisers and agencies in an existing state of industry ambiguity and learning  

• Manage existing retail data partnerships, ensuring retailers maximize their revenue opportunity  

• Provide thought leadership to help retailers expand their offsite business  

• Grow partnerships by identifying, closing and launching new opportunities with existing retailers  

• Help inform and implement guidance from operational counterparts to achieve greater consistency in the ways we support all marketplace retailers 

• Collaborate closely with other internal retail data partner colleagues to elevate the collective team’s learnings, output within the organization and ongoing retailer growth 

• Lead cross-functional workstreams across Product, Data Science, Finance and Technical Account Management to successfully implement and scale retail partnerships 

• Support commercial teams to drive adoption of data solutions   

• Assure compliance with regulatory and contractual obligations 

• Maintain regular communications and checkpoints with management to report on status and future opportunities 

Qualifications: 

The ideal candidate has worked within an agency, advertiser and/or retailer and has these core experience characteristics:  

• Proven strategic thought leader who understands the programmatic and data landscape with a knack toward audience-first planning & buying approaches to help accelerate offsite media activation inclusive of retail data 

• Familiarity with foundational retail measurement solutions & performance-based outcome metrics (ROAS, iROAS, sales lift, etc.) in addition to reach & frequency standard industry media metrics. 

• Ability to convey core concepts and connect stakeholders at a macro and micro level to influence and navigate technical integration and procedural contracting and negotiation processes across different types of teams such as Product, Engineering, Legal, Finance. 

• Thrive in a fast-paced environment, are a creative problem-solver, communicate effectively and are adept at building internal and external relationships.   

Additional qualification requirements: 

• 10+ years experience creating and building differentiated relationships across Retailers, Data Partners and Advertisers 

• Track record of expanding partnerships 

• Digital media expertise required; Familiarity with the retail data and digital identity highly preferred 

• Adept at closing contracts and negotiating with partners   

• Proven communication, questioning and listening skills in formal and informal settings 

• Comfort with fast-paced, dynamic working environment with shifting priorities 

• Ability to build excellent rapport with internal (Legal, Technical, Finance, Product) and external stakeholders; strong collaborative teamwork is a must 

• Must be comfortable with complexity and thinking on multiple levels of abstraction; demonstrated use of critical thinking techniques 

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The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

[LA JOBS ONLY] The Trade Desk will consider qualified applicants with criminal histories for employment in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring, Ordinance No. 184652.

[SF JOBS ONLY] Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Last updated on Aug 21, 2024