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Search Engine Marketing / PPC Specialist

doyouconvert · 30+ days ago
$58k+
Estimation
Full-time
Remote
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This is a full time contract to hire position with the most respected digital marketing team in the new home industry. It is a fully remote position.

We're offering a unique opportunity to develop and grow your skills in managing SEM / pay-per-click (PPC) marketing activities for home builders and developers across North America. If spreadsheets and pivot tables don't scare you - we'll train you on everything else you need to know! Our continued exponential growth and high demand make this an exciting time to come on board with the team!

This position manages paid search campaigns on Google that drive qualified traffic to the home builder's website. To be successful will require managing budgets, ad targeting, and creative - as well as top notch customer service and empathy for those on the team of our builder partners. We don't blindly take Google's "recommendations" and apply them - because we have the data no what works, and what doesn't!

Paid Search Responsibilities (SEM / PPC)

  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Maintain accuracy of price points, community status (sold out, coming soon, etc), and any listed features.
  • Optimize bidding strategies for maximum efficiency
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Research and analyze competitor SEM campaigns
  • Identify SEO opportunities based on SEM data and results
  • Coordinate with individual client requests and goals

Requirements

  • Four-year degree
  • Willingness to be trained to become an export on the latest trends in paid search marketing
  • Experience with Google Analytics a plus
  • Strong analytical and written communication skills
  • Ability to self-organize
  • High drive to succeed

Travel

  • No travel required

Last updated on Jan 6, 2024

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