Integrated sales and marketing campaigns are a central component of Pleo’s go-to-market strategy. These campaigns connect and align all marketing channels to deliver a consistent theme and message to market in perfect symphony. The integrated campaigns marketing manager is the conductor of this orchestra, collaborating cross functionally with each marketing channel owner to align plans and ensure execution is on time and on message. Through alignment, the impact is amplified, ultimately driving awareness, demand and growth for Pleo in our target markets.
This individual will become a critical member of the Revenue Marketing Team and will report to our Head of Demand Generation while also working closely with marketers sales leadership and sales counterparts throughout the organisation.
This role will act as the glue between our sales and marketing teams ensuring full alignment on campaigns and initiatives and the consistency of our approach across all customer facing teams.
What you'll get up to:
- Work in partnership with content and creative teams, design a series of fully integrated campaigns that appeal to Pleo’s target customer segments and markets and contribute to pipeline creation and conversion
- Identify market trends and insights relevant to a given audience. Together with the content department, identify the best formats and media to develop the campaign, and participate in the creation process as a key stakeholder.
- Collaborate with brand, content and creative production to deliver a full inventory of assets to support the campaign including ebooks, videos, blog copy, email copy, sales sequences, paid and organic social assets and copy and PR bylines.
- Work with channel owners to build and execute on agreed integrated marketing campaigns across all channels (web, email, sales sequences, social, and PR)
- Orchestrate the effective execution of marketing campaigns through the sales teams (AEs, SDRs) by timely briefing teams on campaign messaging and sales hooks, ensuring they are familiar with what sequences to use and when, monitor results and iterate and improve sequences based on closed loop feedback
- Conduct data driven A/B testing of campaigns
- Work closely with the Marketing Operations team: brief them on campaign support needed, ensure campaigns are correctly set (right assets, right tracking etc.) and ready to be launched, identify any GTM gaps.
- Collaborate with localisation team and field marketing managers to ensure campaigns are localised to supported languages in time for coordinated multi-market launches
- Track and report on the performance of integrated campaigns across all channels on a regular basis throughout the campaign lifecycle, take corrective action where necessary to drive performance and pipeline optimisation
- Conduct regular reviews and debriefs to capture feedback and learnings and apply a continuous improvement model to our integrated campaigns strategy
- Partner with Product Marketing team to align integrated campaigns to product launches where pertinent, ensure consistent messaging etc.
We believe you'll thrive in this role if you have:
- Experience of building and running integrated B2B SaaS marketing campaigns across multiple marketing channels
- Experience of working directly with sales (SDR/AE/Leadership) ensuring teams are briefed, motivated and executing as effectively as possible
- Strong project management skills, data driven analytical marketer with a continuous improvement and proactive mindset
- Skilled at communication and able to influence and align cross functional stakeholders to achieve common objectives
- Proven track record of running successful demand generation campaigns with multiple stakeholders across an organisation.
- Good understanding of customer lifecycle and pipeline challenges in a B2B SaaS environment.
- Excellent communication skills at all levels – both in written and verbal form, strong attention to detail and the ability to work in a fast paced environment.
- Familiarity with marketing automation systems, ideally HubSpot
- Familiarity with project management tools, ideally Asana and Notion
- Willingness to travel monthly to be on the ground with sales teams across Europe
Show me the benefits!
- Your own Pleo card (no more out-of-pocket spending!)
- Lunch is on us - with catering in our Lisbon, Copenhagen and London offices or a monthly lunch allowance paid directly together with your salary in other markets 🍜
- Private health insurance to ensure you’re fit in body and mind to do your best work
- In most locations, we offer 25 days of holiday + your public holidays
- For our Marketing team, we offer hybrid working (with 2-3 days per week in the office)
- Option to purchase 5 additional days of holiday through a salary sacrifice
- Wellbeing days - fully paid days off designed for a slower pace, allowing you to take time to recharge and prioritise self-care
- We’re trialling MyndUp to give our employees access to free mental health and wellbeing support with great success so far ❤️🩹
- Access to LinkedIn Learning - acquire new skills, stay abreast of industry trends and fuel your personal and professional development continuously
- Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work 👶
- All of us have a stake in Pleo’s success - ask us about our equity grant scheme
Why join us?
Working at Pleo means you're working on something very exciting: the future of work. Our mission is to help every company go beyond the books. Pleo itself means ‘more than you’d expect’, and it’s been the secret to our success over the last 8 years. So it’s only fitting that we’d pass this philosophy onto our customers to help them make the most of their finances.
We think company spending should be delegated to all employees and teams, that it should be as automated as possible, and that it should drive a culture of responsible spending. Finance teams shouldn’t be siloed from the rest of the organisation – they should work in unity with marketing, sales, IT and everyone else.
Speaking of working in unity, our values tell the story of how we work at Pleo. We have four core values, the first of which is ‘champion the customer’, which means we address real pain points that businesses face. Next up is ‘succeed as a team’, which highlights how our strength lies in our diversity and trust in each other. We also ‘make it happen’ by taking bold decisions and following through to deliver results. Last but not least, we ‘build to scale’, creating lasting solutions that address today’s challenges and anticipate tomorrow’s needs.
So, in a nutshell, that's Pleo. Today we are a 850+ team, from over 100 nations, sitting in our Copenhagen HQ, London, Stockholm, Berlin, Madrid, Montreal and Lisbon offices —and quite a few full-time remotes in 35 other countries! Being HQ'd out of Copenhagen means we're inspired by things like a good work-life balance. If you don't work in the office with us, we'll help you set up the best remote setup possible and make sure you still have time to connect with your team.
About your application
- Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join 💕
- We treat all candidates equally: If you are interested please apply through our application system - any correspondence should come from there! Our lovely support isn't able to pass on any calls/ emails our way - and this makes sure that the candidate experience is smooth and fair to everyone 😊
- We’re on a mission to make everyone feel valued at work. That’s only achievable if our team reflects the diversity of the world around us - and that starts with you, hitting apply, even if you are worried you might not tick all the boxes! We embrace and encourage people from all backgrounds to apply - regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.
- When you submit an application we process your personal data as a data processor. Find out more about how your data is used in the FAQs section at the bottom of our jobs page.
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Last updated on Aug 27, 2024