At Stryber, we're all about pioneering new ways to grow businesses. We believe that successful growth stems from the perfect blend of strategy and execution. Our industry-agnostic approach has enabled us to work with Sovereign Wealth Funds and large companies across Financial Services, Food and Retail, and more, with a strong footprint in Europe, the Middle East, and Asia-Pacific. What sets us apart? Instead of seeking growth from within existing organizations—often constrained by internal resistance—we excel in reshaping the rules. We think outside traditional boxes, employing fresh organizational and operational strategies to turn growth from an ambition into a reality. Since our inception in 2016, we've launched over 100 businesses by applying our solid, data-driven methodology. Join our global team of 100+ Stryborgs from 30+ countries to create new ways to grow at scale. Learn more at www.stryber.com.
The role at a glance:
As a key early member of our marketing team, you will shape and execute our content engine, creating and distributing full-funnel content across various mediums and channels to truly inspire our target audience of C-level executives and senior management positioning Stryber as an international leader in business growth. Content is at the heart of our marketing strategy, that’s how important this role is.
However, with so much great content out there, your primary challenge will be ensuring effective distribution and winning the battle for attention.
Your mission:
- Content engine: Together with our Head of Marketing, develop and run our content strategy across all owned, rented, paid and earned channels to elevate Stryber’s brand perception, positioning us as a thought leader in our industry
- Trend scouting: Constantly scout for new trends and channels to reach our target audience of C-level executives and senior management, thinking beyond traditional digital channels and merging online and offline efforts
- Build a content culture: Build strong relationships with internal and external stakeholders, act as a journalist, and find great stories from the market and within the company to share with the world
- Audience understanding: Develop an in-depth understanding of our target audience to ensure our content hits the sweet spot and anticipates their thoughts and interests
- Systems: Develop a playbook to create, distribute, and audit content repeatedly involving people, tools and processes
Your tasks:
- Content creation: Create content daily across video, text, audio, and any other format that suits our needs. While agencies and freelancers will support you, content creation is a dominant component of this role.
- Content distribution: Establish robust and repeatable content operations that integrate people (Stryber experts, external agencies and freelancers) technology, and processes. Scale content output and localize content for regional campaigns across EU, MENA, and Asia.
- Content analytics: Set content KPIs across the funnel and set up tracking to measure them accurately. Analyze content performance to inform future content sprints.
- Website management: Manage, develop, and optimize our website to ensure an optimal user and content experience.
- Assist our Head of Marketing with other marketing initiatives and suggest improvements to our content and marketing strategy.
About you:
What your track record shows:
- Around five years of B2B content marketing experience with a background in social media, PR, journalistic editorial, copywriting, or similar. We value the quality of your projects over the exact number of years.
- MUST: At least three years of experience in a B2B sales-led company
- Pristine English skills are a MUST; German is a strong plus.
- Experience with venture building, business innovation, and business growth topics is a huge plus
- Strong understanding of the B2B content marketing lifecycle from creation to distribution.
- Familiarity with all relevant online and offline content distribution channels for B2B audiences, with deep, hands-on experience in at least two (e.g., social media, email, SEO, webinars, podcasts, community)
- You’re a master at repurposing one piece of content into any possible format
- No need to be a long-form writer, but you must be able to write engaging copy for social media, email, and landing pages that doesn’t sound like AI
- Thought leadership and sales enablement content, content repurposing, ICP, LinkedIn, demand generation, and ABM should be part of your daily lingo
Tools:
- Proficiency in leveraging AI tools for content ideation and creation, NOT just using tools like ChatGPT for writing copy.
- Sound experience with HubSpot and Google Analytics (or equivalent tools) are a MUST.
- Experience with no-code/ low-code tools (e.g. Webflow) and basic frontend languages (HTML, CSS and Javascript) is a huge plu
What your track record doesn’t show:
- Your heart beats for content; you’re a creative at heart but combine it with top-notch project management and analytical skills. You know that impactful content always has a goal.
- Ability to say no as much as you say yes, articulating clearly why some content ideas are worth pursuing and others are not.
- You’re able to balance quick wins without sacrificing a long-term plan. Both are crucial.
- You always do your best and aren’t afraid to fail (and learn from it) fast. Your attitude reflects our disdain for mediocrity.
- Team player: Willingness to pick up tasks outside your immediate responsibilities and support the team.
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Last updated on Jul 31, 2024