Working at Adaptavist
The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.
We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, GitLab, Monday.com and Aha!
We make change happen. From anywhere.
Our flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.
About the team
You will be part of a new and growing team consisting of 10 team members across EMEA, North America and APAC region. This global team works on all sorts of campaigns and engagement across the business globally, for eg: sales events, sponsorship events, webinars, breakfast events and driving strategic initiatives across the business.
About the role
If you are someone who is passionate to drive retention and growth in existing customer accounts whilst at the same time bring new target customers into the group, meet sales pipeline development and acceleration needs - and across everything; support our continued growth ambitions - then this might be the role that you are looking for!
As Senior Field Marketing Manager for the APAC region, you will be responsible for leading and executing marketing activities across a geographical segment for The Adaptavist Group. Working in partnership with the sales development team for the region, together you will drive growth across the Group through the creation of high-quality pipelines.
As a results-driven professional, you will thrive on overseeing the execution of a varied and busy program of marketing activities with a heavy focus on events. You will have advanced organizational skills, and love building strong relationships with a truly data driven mindset.
What you'll be doing
Marketing Planning and Execution
- Plan, budget, and execute regular regional marketing planning in conjunction with your team, to bring your expertise to each related activity
- Activate and oversee all campaigns whilst closely collaborating with all other teams/suppliers for successful outcomes which will heavily focus on integrated multi-channel campaigns and regional events
- Plan, budget, manage and execute integrated, multi-channel demand generation programs, incorporating events, organic and paid media, email marketing, and even direct mail.
- Work with wider team for messaging/communications around events, ensuring cohesion and consistency as needed - aligned to our goals and target audiences
- Work with suppliers, partners to coordinate and oversee end-to-end details of events including event communications, logistics such as venue selection and contracts, budgeting, booth design, and on-site execution.
- Create, justify, collect, and align to key metrics for the region to understand the impact being created, with regular stakeholder reporting and optimization.
- Lead enablement with sales and ensure the team is enabled across all related marketing campaign outreach and qualified lead follow-ups.
- Regional QA lead for APAC’s content localisation initiatives.
Measurement and Outcomes Focus
- Measure and report on the impact of the marketing initiatives, recommending revised activities to improve ongoing results to continuously optimize marketing strategies
- Lead enablement of regional business development and sales development - to maximize the outcomes of campaigns and activities.
Team Contribution
- Influence and foster strong networks with your business partners by presenting your work in meetings across the business.
- Lead and contribute to improvement initiatives across the Group to support the wider development and growth of the Group, fostering a culture of continuous improvement.
What we're looking for
- Extensive Marketing experience, preferably in the Professional Services or Tech Industry, across a broad range of multi-channel, integrated marketing activities with a particular focus on successful event ROI
- Exceptionally good at understanding the needs and expectations of a diverse set of customers and stakeholders
- Confident and self-assured communicator. Experience of managing agencies, suppliers, contractors and direct reports and also able to influence widely to build relationships
- Data-led, a strong handle of marketing metrics and a high level of understanding web analytics/tracking/reporting, ensuring all marketing is highly measurable and contributes towards our B2B KPIs
- Excellent organizational and prioritization skills - experience of leading and managing multiple complex projects with attention to detail but also an ability to think innovatively and creatively
- Proven track record of understanding how to build and deploy campaigns to achieve the desired outcomes; on time and on budget and with the right quality
- Strong knowledge of regional demand generation strategies and tactics, including account segmentation, content localization and content personalization
- Strong analytical and problem solving skills
- Excellent English written and verbal communication skills
- Ability to travel, as needed, to support key initiatives
- Knowledge of the Atlassian partner ecosystem or similar technology partner ecosystems is a strong advantage
- Experience within a fast-paced, fast-growth software/technology consulting environment
- Experience with Atlassian Jira, Confluence, Trello, Slack, Hubspot and
Monday.com desirable