Restaurant365 is a SaaS company disrupting the restaurant industry! Our cloud-based platform provides a unique, centralized solution for accounting and back-office operations for restaurants. Restaurant365’s culture is focused on empowering team members to produce top-notch results while elevating their skills. We’re constantly evolving and improving to make sure we are and always will be “Best in Class” ... and we want that for you too!
Reporting to R365’s VP, Demand Generation, the Senior Manager, Digital Advertising will lead a team responsible for implementing successful digital marketing programs, account-based marketing, third party advertising, and content syndication efforts to drive opportunity pipeline and closed won revenue for our sales team.
How you'll add value:
- Create and execute Digital Marketing Campaigns: Responsible for ideation, execution, and reporting for all paid media campaigns including Google, Bing, LinkedIn, Facebook, Instagram YouTube, TikTok, and other digital channels
- Growth Experiments: Implement a process to ideate, prioritize, and execute ongoing growth experiments with the goal of both discovering new tactics and optimizing existing programs.
- Conversion Rate Optimization: Become the marketing expert on the marketing and sales funnel, keep track of conversion rates between stages, and launch CRO experiments to drive more MQLs more efficiently
- Strategize, execute, and optimize an ABM strategy: develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and executing
- ABM Technology Management: Work closely with marketing ops and business ops to support and implement high-performance ABM marketing tools and integrations
- Lead Acquisition and Nurturing: Develop strategies for both acquiring and nurturing leads that drive awareness, consideration and purchase intent across all channels including email, webinars, paid programs, content syndication, and virtual events
- Cross Functional Collaboration: Become the go-to growth expert with stakeholders from sales, product, and partnerships and proactively partner with our sales team to ensure seamless interactions for prospects after marketing hands off leads to sales
What you'll need to be successful in this role:
- Experience: 8+ years of marketing experience, particularly in a demand generation or growth related role at a B2B SaaS company
- Digital Marketing Experience: Expert level skills and strategy running and optimizing paid search and digital marketing campaigns (Google, Bing, LinkedIn, Instagram, Facebook, YouTube, TikTok, etc.) to drive new marketing qualified leads and accounts to the sales team
- Organization & planning: Proficient at building a scalable process to organize demand generation campaigns across multiple channels
- Commitment: Always follow through on executing experiments with cross-functional stakeholders
- Analytical skills: Able to evaluate results of experiments and determine appropriate action
- Creativity/innovation: Constantly thinking of new ideas to test
- Communication: Communicate experiment results and recommendations to stakeholders
- Flexibility: Able to change directions quickly according to results of experiments
- Stakeholder management: Excellent at communicating and partnering with senior leadership and stakeholders at all levels across the organization
- Occasional travel may be required
R365 Team Member Benefits & Compensation
- This position has a salary range of $140,000-$170,000. The above range represents the expected salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic location. Restaurant365 focuses on equitable pay for our team and aims for transparency with our pay practices.
- Comprehensive medical benefits, 100% paid for employee.
- 401k + matching.
- Equity Option Grant.
- Unlimited PTO + Company holidays.
- Wellness initiatives.
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R365 is an Equal Opportunity Employer and we encourage all forward-thinkers who embrace change and possess a positive attitude to apply.
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Last updated on Aug 8, 2024