Influencer Director

Role:  Influencer Director

Location: London, England, United Kingdom

 

ROLE MISSION

Working in partnership with our client, the Influencer Director will lead the development and launch of our in-house influencer marketing service.

ABOUT THE TEAM YOU WILL BE JOINING

Reporting directly to the Global Head of Social, you'll be a pioneer, shaping Oliver's influencer marketing offering and establishing us as a leader in this dynamic field. 

WHAT YOU WILL BE DOING IN YOUR ROLE

• Develop and launch Oliver's influencer marketing service: Craft a compelling proposition that integrates seamlessly within the existing Oliver offering, outlining the value proposition for our clients.
• Lead and manage a team of influencer marketing specialists: Build and empower a talented team to deliver exceptional results for clients.
• Develop and implement comprehensive influencer marketing strategies: Craft data-driven influencer marketing campaigns tailored to diverse clients across various industries.
• Client Management & Business Development: Secure new business and manage client relationships, ensuring clear communication and exceeding expectations.
• Identify and partner with top-tier influencers: Develop a deep understanding of influencer ecosystems across platforms (Instagram, TikTok, YouTube etc.) to identify the most relevant and engaging partners for each campaign.
• Negotiate contracts and manage influencer relationships: Secure mutually beneficial partnerships with influencers, fostering strong and collaborative relationships.
• Oversee content creation and brand alignment: Ensure content aligns with brand messaging and campaign goals while maximizing influencer creativity.
• Track, analyze, and report on campaign performance: Utilize data analytics to measure campaign effectiveness (reach, engagement, conversions) and present insights to clients.
• Stay up-to-date on industry trends and best practices: Continuously research and implement cutting-edge influencer marketing strategies.
• Build and maintain strong relationships with influencer agencies and platforms: Establish strategic partnerships across the influencer marketing landscape.
• Collaborate with other departments: Work seamlessly with creative, social media, and analytics teams to ensure a holistic campaign approach. 

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL 

• Minimum 10+ years of experience in influencer marketing, with a proven track record of success.
• Strong understanding of the influencer marketing landscape, including different platforms, influencer tiers, content formats, and ROI measurement.
• Excellent negotiation and relationship management skills, with the ability to manage both clients and influencers.
• Proven commercial acumen and business development experience.
• Data-driven approach with a strong understanding of campaign analytics.
• Excellent communication, presentation, and organizational skills.
• Passion for social media and digital marketing trends.
• A creative and strategic mindset with a knack for storytelling.
• Experience managing a team (a plus)
• Experience working with influencer platforms and tools.
• Knowledge of specific industries relevant to Oliver Marketing's client base.
• Strong written and verbal communication skill

 

Job Id: 9947

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Last updated on Jul 29, 2024