Sr. Director, Business Development, Advertiser-Retail

Who we are 

The Trade Desk (TTD) is transforming the way global brands and their agencies advertise to audiences around the world.  Why? Because at its best, the internet is an open marketplace of ideas, content, and commerce fueled by relevant advertising. That’s why we created an independent media buying platform designed for the open internet. One that helps marketers reach more customers in more places, with more transparency and choice at every stage.  

So, if you’re talented, driven, creative, and hungry to bring something entirely new and wildly ambitious into the world (and have some fun doing it), then we want to talk.  

What You’ll Do  

• Take North America/Global assigned account responsibility for representing The Trade Desk’s growing retail category, including ownership of The Trade Desk’s most strategic partnerships with retailers – liaising with C-Level stakeholders at both the retail brand marketing organization, and their affiliated retail media business  

• Drive revenue growth on The Trade Desk platform aligned to the unique business objectives of both the retail media businesses as well as the retail brand marketing group. 

• Architect and drive large Business Partnership agreements across both Retail Media and Retail Marketing organizations.  

• Work directly with existing platform solutions clients and consult on the development of GTM strategies for their product offerings built on top of TTD’s platform   

• Collaborate with our data partnerships team to create a total solution that will drive data revenue across assigned Retail Accounts  

• Develop a deep technical understanding of The Trade Desk platform, competitive positioning and an informed view of the value chain within programmatic advertising   

• Partner and collaborate across internal Trade Desk teams aligned towards growth of the retail business as a whole   

• Create and drive a strategic account plan to achieve revenue goals through existing business growth   

• Work cross-functionally with The Trade Desk’s client services, data partnerships, marketing, and product/engineering teams to guide product roadmap prioritization and successful customer integrations   

• Facilitate communication internally and externally related to partnerships (demands, strategies, roadmaps, operational requirements, etc.)  

Who you are 

• You are an entrepreneur at heart and are intrigued by the opportunity to directly influence the entire landscape of programmatic advertising. Working with this client segment brings you ‘behind the curtain’ and into C-level conversations that shape major partnerships across the industry. You’re equally comfortable selling concepts to client-side and internal executives, get excited about new product offerings, and are a masterful relationship builder.  

• 8+ years' experience creating and building differentiated relationships with retailers  

• A wealth of experience in a platform-oriented business development or solution selling role, ideally within the AdTech or MarTech industries   

• 10+ years of experience in business development, sales, or partnerships role, at a programmatic agency, retailer client-side investment team, retail media network, or DSP required.  

• Brand and or shopper marketing experience at a consumer packaged goods company a plus.  

• Comprehensive working knowledge of the retail media ecosystem and the value chains throughout both shopper marketing and brand marketing, media investment and measurement.  

• Excel in collaboration across internal teams and stakeholders with proven results  

• Strategic and highly analytical approach to selling concepts with a focus on building relationships with internal and external leadership  

• A proven track record of:   

• • Annual/Quarterly revenue growth across various industries and clients  

• • Driving Brand investment and growth strategies to help large advertisers steal share of Wallet  

• • Exceeding revenue targets consistently across multiple quarters  

• C-Suite engagement:   

• • Standing and delivering a C-Level strategy & narrative to drive long term business growth  

• • Challenging the status quo of Media/Data strategies to drive long term partnerships  

• • Going beyond the CMO to engage C-Level stakeholders in Data & Analytics and beyond  

• • Owning execution of C-Level vision across client stakeholders  

• Shopper & brand budget revenue growth:  

• • Driving Shopper and Merchant investment shifts to programmatic from traditional siloed investment channels  

• • Proven and published thought leadership in combining national & shopper spend  

• Navigating ambiguity and longstanding business challenges to reshape media practices   

• Driving Joint Business Partnerships   

• Working on complex partnerships that require alignment of internal and external GTM, product, engineering, legal, finance and leadership teams to achieve revenue goals   

Last updated on Aug 21, 2024