Director of Public Relations/VIP

POSITION SUMMARY: Develop and deliver an effective communication strategy around initiatives that increase brand awareness, reinforce the brand ethos and drive the business with a strong focus on VIP services. 
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KEY RESPONSIBILITIES:
•  Clearly organize and maintain team’s VIP talent partnerships chart including the strategy for VIP/Celebrity that includes a strategy for seeding, gifting and dressing.
•  Set goals/KPI’s around VIP/Celebrity strategy constantly innovating strategy and talent based off what has worked and what hasn’t.
•  Coordinate with social team to present VIP talent for content creation. 
•  Continuously research and update 360 Marketing Calendar with important dates including: current and upcoming cultural events, brand initiatives, etc. 
•  Concept and execute celebrity, influencer and media events.
•  Track the retail landscape, competitive environment, and consumer trends to ensure that alice + olivia is positioned as an industry leader. Present this back quarterly in trends.
•  Collaborate with internal stakeholders across design, merchandising and marketing to create compelling moments for the launch of product and services.
•  Build relationships with innovative leaders and influencers to grow brand, product and industry awareness
•  Identify and pursue opportunities that solidify alice + olivia as a leader in the retail and denim industry.
•  Proactively present PR ideas to benefit the brand by working with agency partners to execute a PR strategy that includes traditional and non-traditional PR tactics, influencer marketing and meaningful experiences for media and customers.
•  Ensure a consistent brand message across all brand communications including all press releases for omnichannel initiatives. 
•  Pitch media and secure top-tier press placements.
•  Create and package communication tools to educate agency partners, associates and customers about core brand messages and key brand initiatives.
•  Oversee tracking and communication of press coverage to internal team.
•  Oversee internal communications of key initiatives.
•  Manage calendar

ESSENTIAL SKILLS, EXPERIENCE, AND EDUCATION REQUIREMENTS:
•  High-energy, positive self-starter who is willing to go above and beyond to make a difference in a growing organization.
•  Have a vast network of VIP and editor talent to tap into.
•  Creative problem solver and decision maker with a proven track record of delivering results.
•  Proven ability to handle time-sensitive projects and prioritize multiple objectives simultaneously, to work independently, and to drive projects to completion with minimum guidance and acute attention to detail.
•  Excellent verbal and written communication
•  Exceptional organizational
•  Bachelor’s degree (minimum) required
•  5+ years of work experience
•  Budget/revenue management experience preferred.
•  Excellent verbal and written communication skills, creative and out of the box thinker.
•  Strong attention to detail and exceptional organizational skills required.
•  Adaptability and multi-tasking capability, with solid time management.
•  Thrive in an environment of changing situations and priorities.
•  Demonstrate ability to work in a collaborative environment and dynamically align to changing business conditions.

$110,000-140,000 base salary (This range represents the low and high end of the anticipated base salary range for this NYC - based position. The base salary will depend on numerous factors such as: experience and qualifications for the role, experience level, skillset, and balancing internal equity relative to other AO employees.)

This job description is not an exhaustive list of all functions that the employee may be required to perform, and the employee may be required to perform additional functions. Additionally, the job responsibilities may change at any time as necessitated by business demands.

Last updated on Aug 25, 2024