Head of Restaurant Marketing, National Accounts

Company Mission

Our mission is to transform the way people shop and eat, bringing the neighbourhood to their doors by connecting consumers, restaurants, shops and riders.

Market Focus:

The U.K. & Ireland serves as our primary and most established market, encompassing commercial, operational, and marketing functions. Our UK&I teams collaborate closely with global functions such as product, technology, and consumer to deliver exceptional results for our customers. We are dedicated to driving long-term brand growth and short-term demand generation, particularly focusing on value within the current macro climate.

Role Overview:

This role, based in our London offices, reports to the Marketing Director, Grocery and Restaurant Marketing. We are seeking an experienced marketing professional to drive growth for our major restaurant partnerships. The role involves acting as a 'delivery consultant' for key partnerships, leading the marketing relationship with a designated portfolio of the largest national restaurant groups. Additionally, this position serves as the key leader and champion of the Restaurant Marketing team strategy and function across the wider marketing organisation. 

The successful candidate will lead a team of three, including two Senior Marketing Managers and one Marketing Associate.

Key Responsibilities:

• Leading the marketing relationship with designated restaurant partners, including McDonald's and Wingstop
• Developing annual joint business plans with key Restaurant Partners to drive growth on Deliveroo
• Championing the Restaurant Marketing team strategy and function across the wider marketing organisation
• Partnering closely with Commercial Directors and VP, Global Restaurants to drive growth through new customer acquisition, frequency and retention, and brand awareness
• Delivering Quarterly Growth Opportunities for Partners, outlining key opportunities for brands to participate with clear data-led and ROI-backed recommendations
• Collaborating with internal and external teams to deliver joint business plans and future growth strategies for Restaurant partners (i.e. Product, CRM, Social and PR)
• Managing and developing a talented marketing team, providing mentorship and guidance to ensure their professional growth and success

Key Competencies:

• 7-10 years of marketing experience, ideally with Trade Marketing or Partnership support
• Experience managing and developing a small team (2-5 FTE’s)
• Strong communication and negotiation skills, with the ability to build and maintain strong relationships
• Proficient in marketing strategy, consumer insights, and commercial data analysis to understand performance and build structured narratives around business performance
• Ability to deliver 360 marketing campaigns with a focus on CRM, Digital, and Social channels
• Skilled in marketing promotional plans (e.g., % off, Free item) and articulating ROI effectively
• Excellent relationship building and cross-functional collaboration skills
• Proficiency in translating complex data and strategies into simple, actionable ideas
• Experience in forecasting and managing budgets, ensuring efficient allocation of resources for maximum impact

Why Deliveroo?

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, seeking to answer some of the most interesting questions out there. We move fast, value autonomy, and we are always looking for new ideas.

Benefits and Diversity

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. We offer a wide range of great benefits in areas including health, family, finance, community, convenience, growth, time away and relocation.

We believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest growing startups in an incredibly exciting space.

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Last updated on Aug 22, 2024