Employers / Recruiters

Manager, Product Management - App/Localization

iherb · 16 days ago
China - Shanghai (Puxi)

Job Summary: 

As the App/Localization Manager, you will be at the forefront of delivering an exceptional shopping experience to our users on both iOS and Android platforms. Your primary responsibility will be to ensure that our products resonate with local markets, driving customer growth and engagement. You will lead a team of 3 product managers, guiding them in crafting localized strategies and executing plans to enhance user experience and foster growth.

Key Responsibilities:

  • Localization Strategy: Develop and implement robust localization strategies for iOS and Android platforms, ensuring that our products meet the specific needs and preferences of diverse regional markets.

  • User Experience Enhancement: Collaborate closely with product managers and UX designers to localize user interfaces, content, and features, optimizing them for different regions while maintaining brand consistency and quality.

  • Market Analysis: Conduct thorough market analysis and user research with Marketing and User Research to identify regional trends, preferences, and cultural nuances, leveraging insights to tailor product strategies and offerings accordingly.

  • Customer Growth Initiatives: Lead initiatives to drive user acquisition, retention, and engagement, utilizing data-driven approaches, user feedback, and experimentation to continuously improve performance.

  • Cross-functional Collaboration: Work closely with cross-functional teams including Engineering, Marketing, and Customer Service to align localization and growth efforts with broader business objectives.

  • Performance Monitoring: Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of localization efforts and growth initiatives, regularly monitoring performance and iterating strategies as needed.

  • Team Leadership: Provide mentorship, guidance, and support to a team of 3 product managers, fostering their professional development and ensuring alignment with organizational goals and priorities.


  • Proven experience in product management, with a focus on mobile applications, preferably in e-commerce.

  • Strong understanding of localization best practices and experience in executing successful localization strategies across multiple markets.

  • Demonstrated track record of driving customer growth and engagement through data-driven approaches and experimentation.

  • Excellent leadership and English communication skills, with the ability to effectively collaborate with cross-functional teams and inspire team members to achieve common goals.

  • Analytical mindset with proficiency in utilizing data and metrics to inform decision-making and measure performance.

  • Familiarity with mobile app analytics tools, A/B testing platforms, and localization technologies is a plus.

Experience Requirements:

Generally requires five (5) plus years of product management experience

Education Requirements: 

Bachelor’s degree required

Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party ("Agency") candidates. If you are an Agency, please send any requests to be considered as a supplier in our Vendor Management System to Do not contact iHerb employees directly. If requested to work on a role, any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earth’s best-curated selection of health and wellness products, at the best possible value, delivered with the most convenient experience.

We’re the world’s largest eCommerce platform dedicated to vitamins, minerals, and supplements, and other health and wellness products. For more than 25 years, we’ve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items, we ship over 30,000 products, from over 1,200 brands direct to our customers in 185+ countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions, iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer · Empower Our People · Be Entrepreneurial & Pivot Quickly ·
Embrace Diversity & Inclusion · Strive for Simplicity

iHerb Benefits
At iHerb, we are dedicated to offering programs designed to help our employees and their families stay healthy, live well, and plan for their financial future. Built on a strong foundation, our programs provide options and upgrades with flexibility, protection, and security in mind. For the comprehensive benefits list, visit For our international team members, you may be eligible for benefits depending on the country where you are employed. The Talent Acquisition Partner/local HR representative will go over the benefits you are eligible for. 

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.

Last updated on May 30, 2024

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