Social Media Specialist

- Develop and execute social media strategies that align with company goals and brand identity across various platforms (e.g., Facebook, Twitter, Instagram, YouTube).

- Able to work cross-functionally with both internal and external stakeholders responsible like creative teams and agencies

- Create engaging and visually appealing monthly content calendars, including text, images, videos, and infographics.

- Manage social media accounts and monitor the process of content scheduling, community engagement, and responding to inquiries.

- Analyze social media performance, track key metrics, and generate reports to measure the effectiveness of campaigns.

- Stay current with social media trends and algorithm changes to adapt strategies accordingly.

- Closely monitor competitors to learn from their successful digital efforts.

- Collaborate with marketing and creative teams to ensure consistency in messaging and branding.

Requirements

- Bachelor’s degree in marketing, Communications, or a related field.

- 2+ years of professional social media management experience.

- Proficiency in social media management tools and analytics platforms.

- Strong understanding of social media trends, algorithms, and best practices.

- Excellent written and verbal communication skills.

- Creative mindset with the ability to develop engaging content.

- Strong organizational and multitasking abilities.

- Demonstrated success in growing social media followings and engagement.

Last updated on Jan 16, 2024