About The Role:
This role is for an Analyst in a communications world – straddling the intersection between numbers and messages. This is a brand-new position within the agency where you will be pioneering the analytics practice. Daily, you will utilize tools and strategies to translate raw data into valuable business insights and optimization suggestions. Working closely with the PR teams in order to implement data-driven recommendations generated through proprietary in-house learnings at scale and across multiple clients.
As an Analyst you will act as the day-to-day leader of analytics for their respective accounts, getting involved at the inception of new ideas as well as new business opportunities. You will work with creative and planning and help execute strategies that will propel the company forward while having the opportunity to develop methods that are new to the industry. You will lead client-specific projects from data restricting and manipulation to visual creation and finally to fruition as you analyze the results in order to identify key insights and recommendations that will guide strategic decisions and uncover real-time optimization opportunities that impact the bottom line.
The candidate must be data agnostic, willing to leverage information from a bevy of sources to best analyze the problem and forge a solution. This person will build, develop and maintain data structures, reporting systems and build customized dashboards based on KPIs that will support key business decisions and shape future programming recommendations.
The analytics team works in lockstep with the digital team at Zeno Group and will interact with every facet of the organization and, at times, clients as well. If you have an affinity for a wide gamut of data and are yearning to augment your knowledge, this role will allow you access to some of the most diverse data sets and tools around. Meaning this person must be willing to optimize existing processes, create best practices, work cross-functionally, ensure data validation, as well as build data visualizations from the ground up.