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Assistant Manager- Research (Monetization), JioCinema

viacom18 · 30+ days ago
Negotiable
Full-time
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Viacom18's JioCinema, India's premium digital streaming platform is now emerging as the undisputed leader in the realm of sports and premium entertainment. On sports, JioCinema is home to the India’s biggest live sporting event ‘The  Indian Premiere League’, and global sporting IPs like FIFA, IPL, LaLiga, amongst others. On entertainment, JioCinema, a powerhouse of stories boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment that will present real-time uninterrupted streaming of premium global titles from across leading studios like Warner Bros. Discovery, NBCUniversal is set to establish JioCinema as the ultimate entertainment destination. With 'new movies every week’, ‘new episodes everyday’, and ‘24x7 non-stop non-fiction reality and live sports in ultra-HD across languages and genres, Jio Cinema is a game changer in the Indian Entertainment Ecosystem. JioCinema is available for Android, iOS, and for web users on https://www.jiocinema.com

Viacom18’s JioCinema is not just a streaming service; it's a movement, ushering in a new era of entertainment and sports consumption. It aspires to push beyond the traditional OTT platform boundaries, to offer an immersive, interactive viewing experience that transcends conventional viewing. JioCinema integrates real-time streaming, interactive features, and personalized recommendations, to build a more engaging and satisfying viewer experience. All of this while it continues to smash records for concurrent ‘live sports’ viewership and billions of digital views.

On sports, JioCinema is home to some of the biggest live sporting events such as the IPL, and global sporting IPs like FIFA, LaLiga, amongst others. On entertainment, JioCinema boasts of a robust and diverse repository of riveting originals, digital film premieres, reality series, regional content, network content and curated entertainment and sporting content, all available for free. This along with the recently introduced subscription segment presents real-time uninterrupted streaming of premium global titles from leading studios like Warner Bros. Discovery, NBCUniversal, and JioStudios establish JioCinema as the ultimate entertainment destination. As JioCinema strides towards its goal of becoming India's largest and most loved entertainment company, it is not just focused on size, but on the quality and diversity of the experiences provided.

JioCinema is on a mission to ensure that every story, every game, and every piece of content finds its audience and that every audience finds its passion. JioCinema is available for Android, iOS, and for web users on https://www.jiocinema.com

What will you do?

  • Conduct Brand Lift Studies: Design and execute brand lift studies to assess the impact of marketing campaigns on brand awareness, perception, and customer engagement
  • Market Research Surveys: Develop and implement market research surveys to gather data on industry trends, customer preferences, and competitive analysis
  • Data Analysis: Analyze survey data and brand lift study results to extract actionable insights. Utilize statistical methods and data visualization techniques to present findings effectively
  • Category Benchmarking: Create category-level platform benchmarks of uplifts observed for key parameters being tested through Brand Lift Studies
  • Report Generation: Prepare and deliver comprehensive reports summarizing research findings, key trends, and actionable recommendations to support revenue strategy decisions
  • Collaboration: Work closely with cross-functional teams including Marketing, Sales, and Product Development to align research objectives with business goals
  • Stay Updated: Keep abreast of industry trends, emerging technologies, and best practices in brand lift studies and market research

Who should apply for this role?

  • Candidates with bachelor’s degree in marketing, Business, Statistics, or a related field. Master's degree is a plus preferably from Tier 1 institute
  • Individuals with minimum of 3 years of experience in brand lift studies, market research, or a related field. Experience in the technology is preferred
Viacom18 Media Pvt. Ltd. is one of India’s fastest-growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational, and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on the ground, in cinemas, and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music, and kids genres delights consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

Last updated on Mar 15, 2024

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