Marketing Manager (Remote- US Based)

Job Summary 

We are a rapidly growing SaaS company trusted by over 13,000 massage therapists in the United States and Canada. Our platform provides vertical-specific solutions for massage and bodyworkers, including digital SOAP notes, online booking, payments, reputation management, and marketing tools. We enable small businesses to grow and thrive by making them more efficient, effective, and profitable. 

We are looking for an experienced marketing manager who is skilled in driving growth through data-driven strategies and innovative marketing campaigns in the B2B/B2C SaaS space. 

Responsibilities 

Strategy

• Develop and execute content marketing strategies to enhance brand awareness, lead generation, and customer engagement.
• Create and manage a content calendar featuring blog posts, emails, case studies, videos, and social media content.
• Establish Togetherwork as a thought leader in the massage and bodywork industry through strategic marketing.
• Collaborate with product, sales, and customer success teams to align marketing strategies with business goals.
• Assist the Director of Marketing in managing agencies and vendors to execute marketing campaigns.

Content Creation and Management

• Work with leadership to create and present webinars on industry topics, product updates, and social media campaigns.
• Generate thought leadership content, including blog posts and lead magnets.
• Develop and promote video marketing strategies.
• Contribute to direct response copywriting for ads and the website.
• Manage the company’s social media presence, ensuring consistent and engaging content.

Internal Team Collaboration

• Present marketing strategies, plans, and results to stakeholders and management.
• Coordinate closely with sales and product teams to ensure marketing initiatives support sales objectives and product launches.
• Facilitate cross-functional collaboration to drive campaign success and achieve company-wide KPIs.

Reporting and Analytics

• Create and maintain reports on marketing activities, effectiveness, and business impact.
• Analyze content marketing and sales data to provide insights and optimize strategies.
• Deliver weekly and monthly marketing performance reports to management.
• Establish closed-loop analytics with sales to track the conversion of marketing activities into customers and refine processes continuously.

Requirements 

• Four-year degree in marketing or a related field preferred. 

• 4+ years of successful digital marketing experience with a track record of being accountable to demand generation goals. 

• Strong analytical skills and experience with reporting and data analysis in software tools. 

• Strong demonstration of a “test, measure, learn” mentality. 

• Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other technologies. 

• Strong ability to learn new platforms (e.g., Google Analytics, Google Ads, Facebook ads, etc.). 

• Excellent communication (written and verbal) and organizational skills. 

• Proficiency in direct response copywriting for both website and online advertising. 

• Experience with content marketing, including the creation of blog posts, articles, videos, and webinars. 

• Ability to strategize and present opportunities. 

• Eagerness to drive growth. 

• Ability to manage multiple projects at the same time in a fast-paced environment. 

• Experience managing agencies and vendors is a plus. 

Excited about this role but don’t meet every single requirement?  Studies have shown that women and other marginalized groups are less likely to apply to jobs unless they meet every single qualification.  At Togetherwork we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways.  You may be just the right candidate for this or other roles.

The Company offers a comprehensive employee benefits program, including:

• Medical, dental, and vision insurance options 
• 100% Employer paid short/long term disability
• Basic Life 
• 401(k) option with 100% company match up to 4%
• Flexible paid personal/vacation time built on mutual trust and accountability
• 10 sick days annually 
• 10 company paid holidays
• 6 weeks paid parental leave

Inclusion and Diversity: Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds, experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race, color, religion, gender, gender identity, sex, sexual orientation, disability, veteran status, age, ethnic or national origin, or any other basis protected by all local, state or federal laws. 

Salary Range Disclosure

The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Togetherwork's total compensation package for employees. Other rewards may include discretionary bonuses, long term incentives, a flexible paid vacation/personal time policy, 6 weeks paid parental leave and more.

Salary Range

US Remote: $65,000 - $75,000 USD per year 

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations, camps, unions, fraternities & sororities, gyms, dance studios, religious congregations, pet services, and more.

Our mission-critical tools help our customers manage and grow their communities, and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

 

•

Last updated on Aug 21, 2024