Goal
- Become aCommerce's lead expert on generating high-quality leads for new clients within the Southeast Asian eCommerce and online business space.
- Build and execute a multi-channel lead generation strategy across diverse channels to deliver a consistent pipeline of qualified leads for the sales team.
- Drive a significant increase in client acquisition, exceeding established targets for number of qualified leads, lead conversion rate, and client acquisition cost.
Responsibilities
Prospecting and Lead Generation:
- Utilize advanced sourcing tools like LinkedIn Sales Navigator, Apollo.io, and industry databases to identify and build targeted prospect lists.
- Develop engaging outreach strategies for each channel, including personalized email campaigns, cold calling, and social media engagement.
- Conduct compelling video introductions and presentations to capture potential clients' interest.
- Qualify leads effectively, assessing their fit for aCommerce's services and potential deal size.
Content Marketing and Event Lead Generation:
- Collaborate with the marketing team to create valuable content assets (e.g., white papers, webinars, industry reports) that attract and educate potential clients.
- Manage lead capture strategies for webinars, events, and online content, ensuring seamless conversion of attendees into qualified leads.
Lead Nurturing:
- Develop and implement effective lead nurturing campaigns to move leads through the sales funnel.
- Provide timely and personalized communication to address questions and build trust with potential clients.
- Work closely with the sales team to ensure smooth handoff of qualified leads for further engagement.
Data Analysis and Reporting:
- Track and analyze key performance metrics (KPIs) related to lead generation activities, including lead volume, conversion rates, and client acquisition costs.
- Regularly prepare reports and insights to inform and optimize lead generation strategies.
- Stay up-to-date on industry trends and competitor activity to identify new opportunities and refine your approach.
About aCommerce
aCommerce is the leading ecommerce enabler and e-distributor in Southeast Asia, delivering retail solutions for global brands such as L’Oreal, Samsung, Adidas, HP, Danone, Royal Canin, Ando, Kiehls, Board Riders, Eiger, etc. Founded in May 2013, aCommerce has over 1,400 staff across offices and fulfillment centres in Singapore, Thailand, Malaysia, Indonesia and the Philippines.
The company is committed to equal opportunities for all of employees and to a work environment free of discrimination and harassment.
All employment decisions at aCommerce are based on business needs, job requirements and individual qualifications, without regard to race, religion or belief, gender, sexuality, age, family or parental status, or any other status that may be protected by the laws or regulations in the locations where we operate.
We do not tolerate discrimination or harassment based on any of these characteristics.
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Last updated on Jan 10, 2024