Associate Director, Donor Acquisition

ABOUT THE JOB

The ACLU seeks applicants for the full-time position of Associate Director, Donor Acquisition in the Development Department of the ACLU’s National office in New York, NY. This is a hybrid role that has in-office requirements of two (2) days per week or eight (8) days per month. 

The ACLU’s passionate community of donors and activists is stronger than ever. The mission of the ACLU’s Development Department is to unlock the full potential of donors and the ACLU as partners in the creation of a more perfect union. We pursue our mission by building long-term donor relationships and organizational partnerships, by demonstrating impact in response to threats, by engaging donors how they wish to engage, by taking interest in our donors and facilitating personal action, by being accountable stewards of their funds, and by asking donors to consider giving the ACLU their full support.

WHAT YOU'LL DO 

Reporting to the Deputy Director, Donor Marketing & Production, the Associate Director, Donor Acquisition will be responsible for managing multi-channel acquisition investments to grow the ACLU’s file of low and mid-dollar donors. This position oversees the Manager, Donor Acquisition, and key internal and external partners who develop and implement acquisition campaigns across online and offline channels. They collaborate on the development of annual goals and budgets to achieve the ACLU’s aggressive growth and retention targets. They oversee expenses, ensuring that programs have the resources necessary to hit and exceed goals, recommending tactical changes as needed. A strong working knowledge of direct response marketing, data literacy, and experience collaborating with diverse teams to build a dynamic and successful acquisition program are essential for success in this position.

YOUR DAY TO DAY

• Oversee the development of annual fundraising campaign plans, investments, and goals for new donor acquisition in existing and emerging channels
• Supervise the Manager, Donor Acquisition and key internal and external partners who develop and implement acquisition campaigns across online and offline channels to ensure deadlines and key deliverables for multi-channel acquisition plans are met
• Collaborate on the development of annual goals and budgets to achieve the ACLU’s aggressive growth and retention targets
• Monitor progress towards overall goals, KPIs, and long-term value projections for new donor audiences, and recommend testing strategies and investment mix
• Convene internal and external stakeholders for ongoing strategizing, planning and review of the acquisition program
• Collaborate with Donor Upgrade, Retention, and Sustainer teams to develop second ask strategy for new to file donors to ensure optimal donor journey and best lifetime value
• Direct testing strategy to convert prospective donor audiences (existing non-donor supporters and new, unique audiences) via online and offline channels
• Serve as key relationship manager for list brokerage and management partner, approving acquisition list plans, monitoring owed balances, and approving list rental and exchange requests for higher value list segments
• Identify new models, cooperatives, and other list sources for audience diversification across channels, and negotiate contracts
• Monitor and optimize all existing acquisition efforts. Update scripts, provide quarterly briefings for callers, and work with list modeling partners to continually improve list performance
• Engage in special projects and other duties as assigned

FUTURE ACLU'ERS WILL 

• Be committed to advancing the mission of the ACLU
• Center and embed the principles of equity, inclusion and belonging in their work by demonstrating commitment to diversity with an approach that respects and values multiple perspectives
• Be committed to work collaboratively and respectfully toward resolving obstacles and conflicts

WHAT YOU'LL BRING

• Strong command of fundraising KPIs, marketing tactics, and evolving market trends in direct marketing, preferably in a nonprofit context
• Robust experience developing and overseeing complex expense budgets
• Experience managing cross-department work and teams outside of formal reporting lines
• Vendor relationship management
• Familiarity with developing audience segmentation plans

PREFERRED QUALIFICATIONS

• Experience overseeing and managing budgets
• Past management of donor acquisition and conversion campaigns
• Experience with c3 and c4 fundraising
• Staff supervisory experience

COMPENSATION

WHY THE ACLU

For over 100 years, the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBTQ+ community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people.

We know that great people make a great organization. We value our people and know that what we offer is essential not just their work, but to their overall well-being. 

At the ACLU, we offer a broad range of benefits, which include:

• Time away to focus on the things that matter with a generous paid-time off policy
• Focus on your well-being with comprehensive healthcare benefits (including medical, dental and vision coverage, parental leave, gender affirming care & fertility treatment)
• Plan for your retirement with 401k plan and employer match
• We support employee growth and development through annual professional development funds, internal professional development programs and workshops

OUR COMMITMENT TO ACCESSIBILITY, EQUITY, DIVERSITY & INCLUSION

Accessibility, equity, diversity and inclusion are core values of the ACLU and central to our work to advance liberty, equality, and justice for all. For us diversity, equity, accessibility, and inclusion are not just check-the-box activities, but a chance for us to make long-term meaningful change.  We are a community committed to learning and growth, humility and grace, transparency and accountability. We believe in a collective responsibility to create a culture of belonging for all people within our organization – one that respects and embraces difference; treats everyone equitably; and empowers our colleagues to do the best work possible. We are as committed to anti-oppression, anti-ableism, and anti-racism internally as we are externally. Because whether we’re in the courts or in the office, we believe ‘We the People’ means all of us.

With this commitment in mind, we strongly encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law.    

The ACLU is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please email benefits.hrdept@aclu.org. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.

 

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Last updated on Jul 31, 2024