Market Development Foodservice Sales Specialist - West

The Vita Coco Company is the leading coconut water brand created in 2004 by Co-CEO Michael Kirban and Ira Liran. Pioneers in the functional beverage category, Vita Coco has brought coconut water into the mainstream beverage aisle rebranding it as a premium lifestyle drink. The Vita Coco Company’s brands include the leading coconut water, Vita Coco; clean energy drink RUNA; sustainable enhanced water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation (PBC) solidifying its position as a modern beverage platform built for current and future generations. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as harnessing, while protecting, nature’s resources for the betterment of the world and its habitants by creating ethical, sustainable, products that not only uplift our communities, but that do right by our planet. In 2022, The Vita Coco Company was certified as a B Corporation™ furthering the Company’s commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore.

The Market Development Foodservice Specialist (West) will assist the Food Service Department’s efforts to achieve revenue, depletion, distribution, and Food Service execution goals by improving the performance of our distribution partners within our route to market for the channel of business. The territory will consist of the Western part of the United States, from the Midwest to the Wast Coast. The Market Development Food Service Specialist (West) will develop and maintain relationships with Distributors, Vending Operators, Office Buildings, and Manufacturing Facilities, to increase the availability and visibility of TVCC Portfolio of products. The MDFSS will increase share of mind across all levels of their organizations as well as identify opportunities, influence them to capitalize on them, and hold them accountable for execution.

Plan and Prepare

• Close noncommercial distribution voids in all National FMC contracted accounts.
• Drive volume through Food Service Broadline via developing pull programs / new customers to purchase TVCC products
• Create / Support Market Blitzes
• Action plans to address gaps in performance

Measure and Improve

• Execution against all Vending and Food Service Opportunities
• Closing the distribution in Key Food Service Broadline

Collaboration and Teamwork

• Forge a strong partnership with the Food Service team, providing them with market blitz support and the resources needed to win at the account level.
• Be a conduit for cross-functional relationships between Sales, Marketing, Finance, Operations and Distribution RTM teams.
• Assess the competitive landscape and communicate insights.

• Key Food Service distributors, General Manager, Operations Manager, Sales Managers
• Food Service Customers / Business Owners

QUALIFICATIONS:

• Years of experience: 2-4 years field sales experience in the food & beverage industry preferred
• Professional Experience:
• Preferably Food Service experience
• Territory management experience
• Distributor management experience
• Able to work cross-functionally between multiple departments.
• Strong business acumen, relationship management skills, customer focus, and drive for results

• Key Skills & Qualifications:
• Willingness to travel at minimum 50% of the time
• Willingness to work flexible hours, including evenings and weekends.

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay range for this position is $45,000-$55,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.

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Last updated on Sep 24, 2024