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Key Account Manager

betsson · 30+ days ago
Negotiable
Full-time
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We have a fantastic opportunity for a Key Account Manager to join our successful KAM team.  

Job Summary 

By managing an exclusive portfolio of high value players to the business, you will really take ownership of your area and be a key cog in the wheel for the team. 
 
We are looking for someone who will be a self-starter, proactive in his/her approach and be able to build the very best experience for our most valuable players as well as being motivated by happy customers and driven by achieving commercial success. 

Key Responsibilities 

  • Manage a portfolio of high value players with the objective of retaining and growing spend, schedule contacts which drive retention, growth and reactivation. 
  • Manage sensitive document requests (ex. ID, source of income) as required by local compliance. 
  • Work within budgets for player bonuses and events, whilst working towards turnover and revenue targets. Bring forward investment cases in order to funnel spend to the benefit of your portfolio. 
  • Analyse player activity and re-configure contact strategy to take advantage of any emerging behaviours. 
  • Continually examine the value proposition offered to VIP customers by competitors, ensuring we stay ahead of the game, leveraging experiences and bonuses. 
  • Work with the central VIP team to propose and plan events and promotions that drive player activity. 
  • Deal with any escalations regarding account closures, responsible gaming issues, event related inquiries and bonus inquiries, including out of core working hours. 

Besides being a pro-active and goal-oriented individual, you can demonstrate the following skills:  

  • Several years' experience managing a portfolio of clients in either a KAM gaming team, or in a consumer facing organisation that demands the very best customer experience for the most demanding of clients 
  • In depth knowledge of segmentation, CRM, and campaigns 
  • Ability to build a VIP management strategy 
  • Commercially driven; providing ROI on all activities 
  • Proactively making improvements in all aspects of the Key Accounts to increase the value of the portfolio 
  • Passionate about sports and casino 
  • A sales / business development approach to expanding and growing the value of your accounts 
  • Excellent communications skills and an eye for detail are a must. 
  • Native level communication in English, both in speaking and writing. 
  • Have a burning desire to provide the ultimate player experience. 

 

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Last updated on Aug 26, 2024

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