Marketing Manager |Fintech Company

Trusting Social is an AI fin-tech dedicated to advancing data science and technology to promote financial inclusion for all. We provide AI-powered credit risk, identity, and acquisition solutions for emerging markets, partnering with banks to expand credit access to underbanked consumers. Since 2013, we've become the leading credit risk assessment platform in Southeast Asia, with over 1 billion scored customers and $800 million in loans disbursed.

We collaborate with 130+ financial institutions across Vietnam, Philippines, India, and Indonesia and have raised $105 million in Series C funding to scale our new credit cards business. Our mission is to enable credit lines for 10M+ people in the Philippines, India, and Indonesia, and we're seeking passionate, entrepreneurial, and data-driven individuals to join our diverse team.

Headquartered in Singapore with offices in Ho Chi Minh City, Hanoi, Manila, Jakarta, Bangalore and Mumbai, we're guided by values like extreme ownership, data-driven decision-making, mindfulness, and social impact. We aim to make universal financial inclusion a reality in Southeast Asia and India within the next decade, and your expertise can help us achieve this goal.

What you need to do:

• Lead integrated marketing programs from start to finish overseeing strategic direction, creative, execution, goal development and measurement to achieve revenue goals
• Responsible for identifying and generating new business leads through various channels including market research, cold calling, email campaigns, and social media
• Partner with vertical, product and sales leadership to create effective program and go-to-market strategies and launch campaigns across the marketing funnel
• Collaborate with marketing leaders and teams, including public relations, events, social, and demand generation, to develop and execute strategic marketing plan for the insurance vertical
• Ensure marketing plan and strategy - including key messaging, positioning, budget and measurable objectives - are in alignment with overall enterprise and business unit goals
• Establishing go-to-market strategy for applicable new product launches and initiatives
• Developing successful go-to-market programs to ensure organisational readiness to sell and achieve product revenue objectives, with an emphasis in sales engagement tool and strategy development
• Developing compelling and quantifiable value propositions and product messaging for go-to-market activities
• Tracking key performance indicators to monitor and enhance product marketing effectiveness
• Represent the company in a good and positive way

What you need to have:

• Bachelor’s degree in marketing, communications, business administration or related field
• At least 4-5 years of experience in marketing
• Has strong background working in Fintech Industry
• Excellent English communication skills; both oral and written
• Experience in leading and managing social media campaigns, content marketing, email marketing, and influencer management

What you will get:

• Top market rate pay
• Opportunity to work directly with top level managers and learn from the international group of experts

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Last updated on Sep 26, 2023