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Marketing Manager (Part-Time)

AppZen · 30+ days ago

London

Negotiable

Full-time

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AppZen is the leader in autonomous spend-to-pay software. Its patented artificial intelligence accurately and efficiently processes information from thousands of data sources so that organizations can better understand enterprise spend at scale to make smarter business decisions. It seamlessly integrates with existing accounts payable, expense, and card workflows to read, understand, and make real-time decisions based on your unique spend profile, leading to faster processing times and fewer instances of fraud or wasteful spend. Global enterprises, including one-third of the Fortune 500, use AppZen’s invoice, expense, and card transaction solutions to replace manual finance processes and accelerate the speed and agility of their businesses. To learn more, visit us at www.appzen.com.

We're seeking an experienced Marketing Manager to join our team on a part-time basis. This role will be instrumental in driving our B2B SaaS marketing initiatives, with a particular focus on field marketing activities while managing broader marketing responsibilities. The position involves occasional regional travel within the EMEA region to support events and customer engagements.

Key Responsibilities:

Develop and execute integrated marketing campaigns across digital and traditional channels, with a strong emphasis on field marketing events and programs
Plan and manage industry events, roadshows, and customer meetups to drive brand awareness and lead generation
Create, localize and manage product marketing assets, including sales enablement materials, product collateral, and customer-facing documentation
Design, execute, and measure multi-channel marketing campaigns aligned with business objectives
Plan, coordinate, and host webinars, including content development, speaker management, and follow-up activities
Collaborate with sales teams to create effective account-based marketing strategies
Oversee marketing content development, including case studies, whitepapers, and promotional materials
Manage and optimize digital marketing channels, including email campaigns and social media
Track, analyze and report marketing metrics to measure campaign effectiveness and ROI
Work closely with product teams to develop compelling messaging and positioning
Travel to regional events and customer sites as needed (approximately 1-2 days per month)

Required Qualifications:

Mid-level B2B marketing experience, with a focus on SaaS industry
Proven track record in field marketing and event management
Experience in product marketing and campaign development
Strong understanding of digital marketing channels and best practices
Experience in developing and executing integrated marketing campaigns
Demonstrated ability in webinar management and execution
Excellent project management and organizational skills
Outstanding communication and interpersonal abilities
Bachelor's degree in Marketing, Business, or related field
Ability and willingness to travel within the UK

Preferred Qualifications:

Experience with marketing automation platforms and CRM systems
Knowledge of marketing analytics tools and data-driven decision making
Previous experience in a SaaS company
Understanding of account-based marketing strategies
Experience with webinar platforms and virtual event management

Work Schedule:

20-32 hours per week
Two days per week in London office (required)
Additional remote work as needed
Flexibility to occasionally attend evening events
Travel requirements: Regional UK travel approximately 1-2 days per month

We are equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.

•

Last updated on Jan 14, 2025

About the company

AppZenAppZen is an AI-powered expense management platform that automates expense report creation and auditing, reducing costs, and improving compliance.

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