Join Our Team as a Marketing Communications Manager
Are you a dynamic, creative, and experienced marketing professional ready to take on a pivotal role?
About us
Company Shop Group (CSG), part of Biffa, is the largest commercial redistributor of surplus food and household products in the UK. We enable some of the biggest retailers, manufacturers, food service and logistics providers to unlock value from surplus stock, which may have otherwise gone to waste. The surplus we handle is redistributed through our Company Shop stores and our award-winning social enterprise Community Shop where we build stronger individuals and more confident communities. Working with our partners, we deliver an incredible impact and we're proud to be a good business doing good. We believe different ideas, perspective and backgrounds are key to developing a creative and effective working environment which is why you’ll find us championing diversity and equality at every turn.
Job Purpose
We are seeking a dynamic and versatile Marketing Manager to spearhead a 360-degree approach to develop and execute comprehensive marketing strategies across all channels. This role will be instrumental in driving member acquisition and engagement through innovative campaigns targeting diverse audiences.
Develop and Execute B2C Marketing Strategy
- Develop and implement a comprehensive B2C marketing strategy aligned with business objectives.
- Oversee all marketing channels, including social media, email, and in-store experiences.
- Develop and execute impactful campaigns to attract new members and drive customer engagement.
- Manage influencer partnerships to enhance brand visibility and reach target audiences.
Drive Customer Acquisition and Retention
- Develop and execute targeted campaigns for diverse customer segments.
- Collaborate with the membership team to create value-driven member experiences.
- Analyse customer data to identify trends and inform marketing strategies.
- Implement effective customer loyalty programs to foster long-term relationships.
Content Creation and Management
- Develop compelling content across various channels to engage the target audience.
- Maintain a consistent brand voice and visual identity.
- Manage the content calendar and workflow to ensure timely delivery.
- Collaborate with the design team to create high-impact marketing materials.
Commercial Focus and Performance
- Develop and manage marketing budgets to optimise ROI.
- Track and analyse marketing KPIs to measure campaign performance.
- Provide regular reports on marketing activities and results to senior management.
- Identify opportunities to increase market share and revenue.
Stakeholder Management and Collaboration
- Build and maintain strong relationships with internal and external stakeholders.
- Collaborate with cross-functional teams to achieve marketing objectives.
- Represent the marketing department in key meetings and presentations.
Retail Marketing Expertise
- Develop and execute in-store marketing campaigns to drive sales and foot traffic.
- Create engaging point-of-sale materials to enhance the customer experience.
- Collaborate with retail teams to ensure effective in-store marketing execution.
Requirements
What We’re Looking For:
- Proven experience in B2C marketing and communications, with a strong track record of delivering results.
- Excellent understanding of social media platforms, digital marketing channels, and content management systems.
- Strong analytical skills and ability to leverage data to drive decision-making.
- Creative and innovative thinker with a passion for storytelling.
- Excellent project management, organisational, and time management skills.
- Strong interpersonal and communication skills, with the ability to build relationships across departments.
- Proven experience in managing and developing a small team within a larger organisation.
- Degree educated, preferably in a marketing-related field.
- Minimum of five years’ experience in a marketing role.
- Proficient in Microsoft Office Suite and relevant marketing software.
Benefits
Why you’ll love Company Shop Group
- Free membership to Company Shop for you and 10 x nominees.
- Contributory pension scheme.
- Annual Flu Injections, High Street and Leisure discounts and on-site Parking.
- Subsidised staff Canteen, Free Tea & Coffee, and Free Fruit Friday.
- Employee Assistance Programme – Grocery Aid.
- Eligible for Costco membership, Cycle 2 Work, and UK Fuel card discounts.
- Life assurance benefit.
Location: This role is a Hybrid role based from our newly refurbished state of the art Head office in Tankersley, S75 3DH
Salary: £40,000 to £50,000 dependant on experience
Hours: Full time 40 hours per week flexible
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Last updated on Aug 1, 2024